Romain Rissoan

romain rissoan consultant formateur web marketing

“Webmarketing training consultant, Qualiopi bilingual English,, I work as a Webmarketing expert in Lyon, Paris and Marseille. My experience in Webmarketing positions me as a manager and coordinator in SEM, SEO, SEA, SMO, UX Design and Webanalytics. I work for SMEs and large groups as a Webmarketing expert speaker.

As a webmarketing training consultant, I work on defining and implementing webmarketing strategy. I also offer training courses for webmarketing, SEO and SEA professionals. In addition, I can help you find solutions for your digital marketing needs: creating an effective website, increasing your brand’s visibility online or using social media platforms to reach a wider audience. My aim is to help my clients achieve their goals by providing them with the most effective and innovative webmarketing strategies. My clients are companies, associations or individuals looking for advice on webmarketing, SEO/SEM and social media. I have a solid network of contacts in this field, which I use to increase visibility, generate traffic and build relationships with potential customers. I also help companies create content, develop and optimize campaigns and measure results. In addition, I keep abreast of the latest trends in web marketing and can advise on how to adapt digital strategies to changing markets and technologies. I design tailor-made solutions that meet my customers’ specific needs according to their budget and schedule. My services are flexible, allowing me to adapt quickly to changing needs. My ultimate goal is to help my clients achieve their goals while providing a positive web marketing experience.”

My Webmarketing Trainer content

Webmarketing in a few words

Webmarketing is, as its name suggests, above all about the web, with the aim of developing a company through all possible digital communication operations. You can do this by creating a site, feeding its pages for natural referencing, or by taking your prospects and customers into account in the development of your business through various interaction tools.

The first step, attracting, aims to increase traffic to your website through a policy of publishing and then distributing attractive content, also known as Inbound Marketing. Your content must answer the questions your potential customers are asking, while being optimized for Google. The second stage, conversion, aims to get your visitors to carry out an action such as filling in a form, leaving contact details, requesting a quote or simply subscribing to your offer.Finally, loyalty involves turning your customers into ambassadors by involving them in your design processes, offering them special deals or proposing referral programs.

Get traffic, i.e. visitors in the first instance. These visitors will become prospects and may later become loyal customers or fans. These fans, in turn, could recommend you to other potential prospects. In this way, they ensure the growth of your sales and advertising campaign.

Webmarketing Training content

The history of Internet marketing: a natural link with direct marketing

A one-to-one approach to differentiation through Internet marketing Understanding the importance of human factors Security (viruses, hoaxes, spam) and legal updates related to digital marketing

Use the Internet as part of your marketing strategy and identify levers for action

Examine the existing situation and assess the resources and skills needed to participate in the Web approach Positioning your website: sales or information? What are your communication objectives? Communicate on the Internet and identify new communication levers: websites, social networks, blogs, etc. The importance of citations: Knowing the difference between organic citations (SEO) and paid citations (SEA) Security policy: Protect yourself, your customers and your peace of mind

Creating and developing your website in terms of content and design: identifying best practices

Analyze the evolution of your website and e-reputation Choose the right tools for your strategy: newsletters, analytics, cookies, emails, social networks, etc. Control logistics and internal organization Model your break-even point and set sales targets

Optimize your referrals, e-commerce’s #1 growth lever: Learn the SEM = SEO + SEA + SMO formula. Improve your natural referrals.

Use Google Adwords effectively. Launch an affiliate marketing campaign. Diversify your content marketing: blogs, white papers… Use redirection as a conversion tool. Discover best practices for e-mails and newsletters. Building partnerships: a win-win strategy. Generate business at the point of sale: web-to-store, web-in-store…

Take stock of your use of social networks. Choose a network according to your objectives.

Use Facebook Ads to run targeted ads on the social network. Broadcast and disseminate information via video. Discover the challenges of mobile commerce and mobile marketing. See the benefits of responsive applications and websites. Find out why brands are interested in geotargeting and georeferencing. Measure the IoT challenges facing your business. Discover some emerging technologies and their impact on future business

Identify key performance indicators (KPIs).

Find out how tracking works. Use measurement tools: Google Analytics, Omniture… Measure social network performance. Manage comments, publications and user feedback. Discover the key metrics for e-mails. Calculate the ROI of your actions (ROI/ROI). Create a typical digital dashboard. Measure and analyze your competitors’ SEO performance.

Key data on webmarketing

The main acquisition levers Advantages and disadvantages of each lever Audience and results tracking Setting goals SMART Context analysis and strategic orientation Monitor your e-reputation Set up a webmarketing watch

Introduction to Google Ads (formerly Adwords)

Creating a sponsored links campaign Monitoring and reporting Campaign optimization

My Webmarketing Trainer FAQ

The first step is to identify your needs. Once you know what you need, you can start looking for an agency that specializes in those specific areas.

To find the right agency, you need to evaluate each partner’s experience and expertise. You can do this by researching each agency’s past campaigns and clients. This will give you an idea of the quality of their campaigns. You can also find out more about the types of campaigns they specialize in by reading customer reviews online. This will help you determine which marketing area(s) you should focus on with your new partner. It will also help you get an idea of the partner’s past success. You should also consider what each partner offers when choosing an agency. You may want to consider the services each partner offers when evaluating their experience and expertise. For example: some agencies may only offer certain types of advertising or marketing campaigns. Other agencies may focus on different marketing strategies. Each service offered will give you a better idea of how successful your business will be with that agency. There are other ways of assessing an agency’s experience and expertise besides looking at their past campaigns and clients. For example, you can look at their credentials and online reviews. You can also contact former clients of the agency to find out what they think about their experience with them. By doing this, you’ll get a better idea of each partner’s capabilities and success rate in marketing campaigns for your business.

Web marketing can help you achieve a variety of objectives, such as : -Increase your website’s visibility on search engines

-Generate more traffic to your website -Improve your website’s conversion rate (the percentage of visitors who carry out a desired action, such as making a purchase) -Strengthen brand awareness and loyalty -Engage in dialogue with customers and obtain feedback Web marketing is an excellent way for companies to connect with potential customers and showcase their products and services. It can also be used to attract new customers and create brand awareness. By creating a website, companies can easily create an online presence that customers can find and contact. They can also create online advertisements that users can click on instantly to display the products or services that interest them. This makes it easy for companies to advertise their products and services directly to the public, increasing their overall revenues. Web marketing is one of the most effective ways of connecting companies with potential customers. It can be used to attract new customers from all over the world, including countries where their products or services may not be readily available. This makes sense for companies who want to expand their markets but don’t have the means or resources to do so. Implementing a Web marketing campaign can enable them to connect with foreign customers who would otherwise have no way of finding them. Thanks to Web marketing, international trade has become easier than ever, creating more opportunities for global business growth. Web marketing is also an effective way for companies to showcase their products and services and attract new ones. It’s a great way for companies to easily advertise their products and services directly to the public, at peak times, when people are most likely to buy what they’re advertising. This can easily be done with online advertising on search engines like Google, which is the main platform used by most online shoppers. Search engines like Google have a wealth of information about shoppers looking for specific items based on what they search for every day. It’s easy for companies using this method to quickly gain visibility with potential customers.

There’s no specific path to becoming a web marketing trainer, but there are steps you can take to increase your chances of success: -Gain experience in the field. The more experience you have in web marketing, the better equipped you’ll be to train others.

-Build a solid portfolio. Have a portfolio of your previous work to showcase your skills and experience. -Create a website. An online presence will help you attract customers and market your services. -Get certified. While certification isn’t mandatory, it can show potential clients that you’re competent and qualified to teach web marketing. One possibility is the HubSpot Inbound Marketing certification, which covers topics such as SEO, blogging and social media. -Keep abreast of the latest trends. The field of web marketing is constantly evolving, so it’s important to keep abreast of the latest trends and developments. Not only will this enable you to hone your skills, it will also make you more useful to customers. When you choose to become a Web marketing trainer, it’s important to understand how marketing works for businesses. Marketing is a means of influencing customer perceptions, attitudes and behavior. It’s about creating, communicating and delivering a message about a product, service or company to attract new customers. Effective marketing creates profitable relationships between companies and their customers. That’s why it’s important for potential Web marketing trainers to understand how marketing works. Learn about search engine optimization and social media. SEO and social media are frequently used to market advertising campaigns and content online. Google is the main search engine used by most people in the world. Therefore, it’s important for potential web marketers to know how Google ranks websites and organizes information. Social media platforms such as Facebook, Twitter and Instagram are also popular ways of marketing online advertising campaigns. Therefore, it’s important that potential web marketers learn how to effectively use social media platforms when running advertising campaigns. Web marketing is about creating online advertisements that attract potential customers who are looking for what you offer online. Creating online advertising takes time, skill and knowledge of what appeals most to potential customers. Therefore, it’s important for potential web marketers to learn how to create effective advertising campaigns from those who have created successful campaigns before them. This means learning about what attracts potential customers online, and creating ads that specifically address these people’s needs and interests.

Here are a few tips to help you create an effective web marketing strategy: -Identify your objectives. What do you want to achieve with your web marketing efforts? Do you want to increase brand awareness, generate leads or drive sales?

-Perform a SWOT analysis. This analysis will help you identify your strengths, weaknesses, opportunities and potential threats. -Research your competitors. Look at what your competitors are doing and see what works for them. Then you can adapt and improve their strategies. -Choose the right channels. There are a whole range of different channels you can use for web marketing, such as search engine optimization (SEO), pay-per-click, Internet marketing and mass marketing. It’s important to choose the channels that best suit your business and your target audience. -Develop compelling content. Content is the key to any successful webmarketing campaign. Your content needs to be informative, interesting and relevant to your target audience. -Measure your results. Track your web marketing efforts and measure the results. First and foremost, a Web marketing strategy needs to start by gathering market research. This will help you determine how you can best reach your potential customers. By doing this, you can then create a strategy based on your findings. For example, if you find that women between the ages of 25 and 45 are interested in your products, you can create a strategy focused on women in this age bracket. Then you can create a marketing strategy based on your needs, objectives and resources. First, you need to determine your resources, including personnel and finances. Next, you need to define your objectives and the strategies you wish to use to achieve these objectives. For example: if you want to double your sales over the next 12 months, you need to create a marketing plan focused on increasing traffic from search engines. A focus on search engine optimization (SEO) would be appropriate for this objective. Developing a web marketing strategy also requires you to define your target market and create an advertising plan specifically tailored to it. This allows you to determine which advertising methods are most likely to reach your desired audience, and to create specific messages for each group. For example: if you have a product for young children, it would be advantageous to focus on mothers with young children, as they are the main customers for this product range.

Here are just a few of the reasons why you might want to consider working in web marketing: -The opportunity to earn a good income. Web marketing professionals can earn a good salary, especially if they have experience and expertise in niche areas.

-The ability to work from anywhere. Many web marketing professionals are able to work remotely, which gives them the ability to work remotely. -The ability to be creative. Web marketing offers the opportunity to be creative and find new and innovative ways to market products and services. -The opportunity to make a difference. By working in web marketing, you can help companies achieve their goals and have a positive impact on the world. One of the best ways to market online is through Web advertising. Web advertising is a form of online marketing that involves paying for advertisements on websites. Companies can use Web advertising to market their products and services to potential customers. Web advertising is effective because it gives companies access to a wide audience. Anyone surfing the Internet will see Web ads when they visit specific websites. This means that Web advertising is a good way of reaching a wide range of people. It’s also useful because it allows companies to build relationships with their customers over time. Potential customers will remember companies that contact them regularly via web advertising. This makes it an excellent way for companies to build relationships and find out what their customers need. Another reason why Web marketing is so effective is that it gives companies a way to connect with new and existing customers. Web marketing gives companies a way to connect with new customers and advertise to people who haven’t heard of the company yet. It’s also a good way for companies to connect with existing customers and find out what their needs are. This means that Web marketing is an excellent tool for companies of all sizes and in all sectors. It’s effective in connecting companies with the people who need the products or services they offer. What’s more, it’s a great way for small businesses to make themselves known, as they don’t have the money or manpower to advertise everywhere themselves.
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