Romain Rissoan

romain rissoan consultant formateur smo medias sociaux

As an expert Web Marketing consultant and trainer in Lyon, Qualiopi bilingual English, I bring all the expertise needed for the overall success of a web project. I advise and assist companies, start-ups and SMEs in developing their digital marketing strategies.

As a Web Marketing Consultant Trainer, my services include: web strategy consulting, website creation, search engine optimization (SEO), social media management, SEM/PPC campaigns, email marketing, content creation and distribution. My goal is to help businesses achieve maximum online visibility and increase online sales through an effective web presence. I have extensive experience in the field of web marketing, which enables me to offer customized solutions tailored to the needs of each client. My mission is to provide my clients with a comprehensive approach that will maximize the potential of their web projects. With this approach, I focus on achieving optimal results for both short- and long-term objectives. Working with me, customers can count on my experience and expertise in web marketing. I’ll provide a detailed analysis of their current situation, help them define goals and develop strategies to achieve those goals. My services are based on solid concepts such as keyword research, content strategy, copywriting, link building, website and social media optimization, analysis and reporting as well as regular follow-up to measure results. In web marketing, the key is analysis, strategy and optimization. I’ll help my clients do just that, to ensure that their online presence delivers maximum results. My mission as a web marketing consultant is to help companies succeed in an increasingly competitive marketplace. Together, we can create a successful web strategy that will take their online presence to the next level.

My Web Marketing Trainer content

Web Marketing in brief

Webmarketing is, as its name suggests, above all about the web, with the aim of developing a company through all possible digital communication operations. You can do this by creating a site, feeding its pages for natural referencing, or by taking your prospects and customers into account in the development of your business through various interaction tools.

The first step, attracting, aims to increase traffic to your website through a policy of publishing and then distributing attractive content, also known as Inbound Marketing. Your content must answer the questions your potential customers are asking, while being optimized for Google.

The second stage, conversion, aims to get your visitors to carry out an action such as filling in a form, leaving contact details, requesting a quote or simply subscribing to your offer. Finally, loyalty involves turning your customers into ambassadors by involving them in your design processes, offering them special deals or proposing referral programs.

Get traffic, i.e. visitors in the first instance. These visitors will become prospects and may later become loyal customers or fans. These fans, in turn, could recommend you to other potential prospects. In this way, they ensure the growth of your sales and advertising campaign.

Web Marketing Training content

The history of Internet marketing: a natural link with direct marketing

A one-to-one approach to differentiation through Internet marketing Understanding the importance of human factors Security (viruses, hoaxes, spam) and legal updates related to digital marketing

Use the Internet as part of your marketing strategy and identify levers for action

Examine the existing situation and assess the resources and skills needed to participate in the Web approach Positioning your website: sales or information? What are your communication objectives? Communicate on the Internet and identify new communication levers: websites, social networks, blogs, etc. The importance of citations: Knowing the difference between organic citations (SEO) and paid citations (SEA) Security policy: Protect yourself, your customers and your peace of mind

Creating and developing your website in terms of content and design: identifying best practices

Analyze the evolution of your website and e-reputation Choose the right tools for your strategy: newsletters, analytics, cookies, emails, social networks, etc. Control logistics and internal organization Model your break-even point and set sales targets

Optimize your referrals, e-commerce’s #1 growth lever: Learn the SEM = SEO + SEA + SMO formula. Improve your natural referrals.

Use Google Adwords effectively. Launch an affiliate marketing campaign. Diversify your content marketing: blogs, white papers… Use redirection as a conversion tool. Discover best practices for e-mails and newsletters. Building partnerships: a win-win strategy. Generate business at the point of sale: web-to-store, web-in-store…

Take stock of your use of social networks. Choose a network according to your objectives.

Use Facebook Ads to serve targeted ads on the social network. Broadcast and disseminate information via video. Discover the challenges of mobile commerce and mobile marketing. See the benefits of responsive applications and websites. Find out why brands are interested in geotargeting and georeferencing. Measure the IoT challenges facing your business. Discover some emerging technologies and their impact on future business

Identify key performance indicators (KPIs).

Find out how tracking works. Use measurement tools: Google Analytics, Omniture… Measure social network performance. Manage comments, publications and user feedback. Discover the key metrics for e-mails. Calculate the ROI of your actions (ROI/ROI). Create a typical digital dashboard. Measure and analyze your competitors’ SEO performance.
Key facts about webmarketing The main acquisition levers Advantages and disadvantages of each lever Audience and results tracking Setting objectives SMART Context analysis and strategic orientation Monitoring your e-reputation Setting up a webmarketing watch
Introduction to Google Ads (formerly Adwords) Creating a sponsored links campaign Tracking and reporting Optimizing a campaign

My Web Marketing Trainer FAQ

There are many reasons to do web marketing. The most important reason is to reach more potential customers for your business. By doing web marketing, you can improve your online visibility and put yourself in reach of people who are looking for what you have to offer. What’s more, web marketing can help you build relationships with potential customers and clients, helping you increase sales and conversions. Internet marketing is an effective marketing strategy that companies use to promote their products and services. However, many people are unsure of the benefits of Internet marketing. Therefore, this article will briefly describe what Internet marketing is and how it affects a company’s bottom line. It will also explain how Internet marketing can be an excellent way for a company to reach new customers. The Internet offers companies an excellent means of reaching and communicating with a global audience. For example, companies can set up websites, create online shopping carts, organize online auctions and even conduct online surveys. All these things enable companies to communicate with their customers in a way that wasn’t possible before the Internet became popular. Today, the vast majority of people have access to the Internet at home, making it a very accessible advertising tool. Internet marketing is a less expensive form of advertising than traditional advertising campaigns. A company doesn’t have to buy airtime, pay for paper ads or hire workers to handle calls. Instead, they only have to pay for the time their ad is displayed on a website or in search results. What’s more, they don’t have to pay for the printing or shipping of their ads, since they can link directly to their products or services. This makes Internet marketing an ideal way for small and medium-sized businesses to advertise their products and services.
There are several things you can do to optimize your web marketing. One of them is to make sure your website is optimized for search engines. This means making sure your website appears as high as possible in search engine results pages (SERPs). You can do this by using titles, Meta tags and keyword-rich descriptions on your website. In addition, you can use social media to promote your website and your business. You can set up a Facebook page or Twitter account for your business and use them to drive traffic to your website. You can also use social media to build relationships with potential customers. Finally, you can use e-mail marketing to reach potential customers and clients. Email marketing allows you to send newsletters, special offers and other information about your business to people who have signed up to receive them.
By following these tips, you can optimize your web marketing and reach more potential customers for your business. Web marketing optimization is the process of continuously adjusting a company’s online marketing to better meet the needs, values and interests of its target market. It’s an effective way of ensuring that customers find what they’re looking for when they search online. By focusing on the preferences, values and interests of the target market, a company can create targeted advertising and marketing campaigns that will resonate with customers. What’s more, tracking customer needs, values and interests enables a company to refine its Web marketing strategies over time.The first step in optimizing your Web marketing is to define your target market. This involves identifying the demographic characteristics of your customers and competitors. For example, you might identify your current target market as people in their twenties who are interested in health and wellness products. You would then focus on advertising to this specific market using promotions that appeal to people in this age group. Alternatively, you can identify your current target market as people interested in cruelty-free and environmentally-friendly products. You’ll then focus on advertising to this specific market, using promotions that appeal to people who value these features. You need to focus on the characteristics of your current target market in order to know how to attract them effectively.

If you want to become a web marketing manager, you need to do several things. First, you need to have a good understanding of web marketing. You need to know how to optimize websites for search engines, how to use social media to promote businesses and how to use email marketing to reach potential customers. In addition, you need good communication and writing skills.

To become a Web marketing manager, you need experience in business management. Many entry-level positions require a bachelor’s degree in business or a related field. However, many employers prefer candidates with experience in a specific field or industry. Therefore, it’s helpful to have experience in the field of the desired position. For example, an advertising agency will most likely hire someone with experience in advertising. An online clothing retailer may prefer to hire someone with retail management experience because of its high volume of customer transactions. Therefore, it’s essential to research potential job opportunities so that you can tailor your cover letter, CV and interview responses to the specific requirements of each employer. Marketing expertise is essential for web marketers. This means being knowledgeable about online advertising methods and being able to create effective campaigns. These skills make you an expert in the field of e-commerce and give you the ability to create effective campaigns for your client’s products or services. In addition, web marketers must also be skilled in strategic planning and creative problem solving. These are essential skills for effectively managing a company’s online marketing campaigns.

Developing a web marketing strategy is important because it allows you to focus your efforts on the elements that will really bring you results. Without a strategy, you risk wasting time and money on activities that won’t really help you achieve your goals. A good web marketing strategy should include a mix of different tactics, such as search engine optimization, social media marketing and e-mail marketing. It should also be tailored to your specific business objectives.

Online marketing is more affordable than traditional marketing because it doesn’t require expensive ad space or a large marketing team. . Companies can easily target potential customers based on location, demographics and other variables. They can also easily create and continually update marketing campaigns based on user behavior. These online tools make it easy for companies to reach the people most likely to be interested in what they have to offer. This makes online advertising much cheaper than traditional media channels such as TV or radio advertising. What’s more, companies only pay when someone clicks on their ad and visits their website. As a result, the cost per lead is minimal, based as it is on the volume of traffic generated by their ad. Modern advertising is more convenient because it’s online. You don’t have to leave your home or office to see ads for your products or services. You can easily view ads when you’re at home or on the move. You can also easily browse the different options to quickly find the products you want. Online marketing makes it easy for companies to reach customers all over the world, eliminating any geographical restrictions on advertising campaigns. This makes advertising more practical than traditional methods, as it doesn’t require companies to move their advertising team or office space to do it.

Web marketing is an excellent career choice for many reasons. First of all, it’s a fast-growing sector. More and more companies are realizing the importance of an online presence and are willing to invest money to achieve it. This means there’s a strong demand for web marketing specialists. What’s more, web marketing is a highly versatile field. It involves many different aspects, such as search engine optimization, social media marketing and email marketing. This means there’s plenty of room for growth and development in this career. Finally, web marketing is a great way to earn a good income. It’s possible to make a very good living working in this field.

Web marketing is a great way to meet new customers and eventually build relationships with them. It’s an effective way of attracting new customers and generating traffic to your website. It can also be useful for building relationships with industry professionals. For example, online retailers can use Web marketing to attract loyal customers who make regular purchases on their website. Web marketing is also useful for companies selling products or services internationally, giving them access to a new market. Companies using Web marketing can use it to provide information about their business so that international customers can research it before contacting them. This makes it easy for companies to communicate with international customers and build relationships. This gives companies access to an international market they might not otherwise have. In addition, Web marketing is useful for companies that sell products or services internationally and may not have access to other markets. Setting up a website and creating a good brand image can be expensive, but it saves companies money in the long run by giving them access to international markets they might not otherwise have access to. If they have a website, they can create pages for different countries and easily translate their content so that international customers can easily understand what they’re selling. What’s more, if companies sell products or services internationally, this type of marketing also benefits them by giving them exposure to new markets.
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