Romain Rissoan

romain rissoan consultant formateur marketing strategique

Strategic Marketing Consultant and Trainer, Qualiopi bilingual English, I work in Lyon, Paris and Marseille as an expert in Strategic Marketing for SMEs and large groups as an expert speaker on strategic strategic marketing.

As a Strategic Marketing Consultant Trainer, I have managed various marketing and communication projects, from conception to from conception to implementation. My areas of expertise include brand management, product development, market research, digital marketing marketing, customer relationship management (CRM), advertising campaigns event organization and public relations. In addition to my consulting activities in strategic marketing in the Lyon in the Lyon, Paris and Marseille regions, I also organize training sessions for companies on subjects such as marketing strategy fundamentals marketing strategy, market segmentation, target selection, positioning strategies positioning strategies, building a strong brand identity brand identity, pricing strategies and tactics, effective communication techniques, media planning and buying, etc. The results are reflected in the growth of companies thanks to their understanding of the tools and processes required for successful marketing plans. Thanks to this, I’ve been able to help numerous improve their marketing strategies and performance. marketing strategies and performance. In addition to my professional activities, I’m involved in the local community local community by volunteering at events such as charity dinners, writing charity dinners, writing articles for local newspapers and magazines etc. I also enjoy lecturing at universities on subjects related to strategic marketing topics. I passionately believe that everyone should be able to take charge their own career and future success by understanding the principles of principles and how they can be applied in different areas of life. areas of life. My aim is to empower people to use these skills to to improve their lives and achieve their goals. Finally, I’m always looking for new projects in which I can use my skills to help use my skills to help companies and individuals succeed. individuals succeed. If you need an independent consultant in the in the field of strategic marketing, please don’t hesitate to contact me. I’d be delighted discuss how I can help you achieve your goals. your goals.

My content as a Strategic Marketing Trainer

Strategic Marketing in two words

Strategic marketing refers to all the analytical tasks leading to corporate development. Through various studies, marketing teams identify new market shares market shares and define a positioning in line with the brand’s brand values. They also set objectives, followed by a global marketing strategy to achieve them.

Generally speaking, strategic marketing aims to determine marketing objectives (products/services, markets, etc.) to develop the company’s markets, based on the results of specific results of evaluations and other specific analyses.

Other objectives : – Establishing and consolidating the company in its market – Define the company’s positioning in the minds of the target clientele – Create value to meet a specific need/expectation – Bring together all the orientations and choices relating to the company’s strategies.

If overall, strategic marketing aims to determine the marketing objectives of the company as well as its strategy, in fact it goes further. It allows to :

to meet consumer expectations and even anticipate them to increase business performance to anticipate and respond to changes occurring in business environment understand the company’s strengths and leverage them All this ultimately allows us to increase the turnover of the company.

Marketing Training Content Strategic

Understand the different stages and criteria of customer satisfaction

Discover the different stages and loyalty criteria Acquire new customers through word of mouth Increase in turnover

Understand the importance of developing questionnaires Evaluate the sample to be interviewed

Highlight strengths and areas for improvement strategic Organizational chart Sales information Supply Business case

Set quote/price definition

Highlight “customer” interests Adjust the “Seller” profile » to the “Customer” profile Team training program (content and application) Integrate rigorous management of the “customer” relationship (GRC or CRM) to build loyalty Create a results measurement dashboard

Taking stock of your competition: matrix of To carry.

Understand your market and its opportunities: PESTEL, SWOT. Evaluate the balance of the existing product/segment portfolio: BCG matrix. Carry out customer segmentation to identify your targets. Analyze the purchasing journey to define your strategy targeting.

Deduce objectives from your analysis of the situation clear, realistic and achievable.

Formulate a differentiating strategic positioning: tools and methods. Build your product/segment portfolio to meet the needs customer expectations. Demonstrate innovation and creativity to define a impactful brand policy.

Replacing strategic marketing in overall demand of marketing.

The project, mission and objectives of the company. Strategic choices and orientations of the company: coherence, reference framework, results indicators.

Situation diagnosis: approach, key principles.

Identification of the environment: internal and external analysis.

Positioning and brand value: notions of distinctive competence, brand image and customer value.

Perceived value, desired value. Scenarios and projects towards operational plans.

My Strategic Marketing Trainer FAQ

Strategic marketing is the process of planning creating and executing a marketing strategy that aligns marketing strategy that aligns with your business objectives. It’s a way to create a roadmap for your marketing efforts to make the most make the most of your resources and reach your target customers targets The aim of strategic marketing is to create a unique and differentiated market position that will enable your company to compete The first step in developing a strategic marketing plan plan is to carry out a situational analysis. This will help you understand your current market position, strengths, weaknesses strengths, weaknesses, opportunities and threats (SWOT). A marketing plan should include a mission statement and objectives. objectives. A mission statement explains a company’s purpose. It usually includes the name of the company, a slogan to describe it and a way to tie it all together. A brief mission statement is useful for quickly identifying what your company does and why it exists. However, a more in-depth mission statement statement may be more useful in defining your target market and goals and objectives. A strategy must be tailored to the needs and desires of the market. A strategy must be adapted to the needs and desires of the target because every target market has different needs and desires. needs and desires. For example, a target market may want luxury goods luxury goods from a luxury car manufacturer, while another may want want sports cars from a low-cost manufacturer. manufacturer. What’s more, each target market has different expectations when it comes to luxury goods. luxury goods. Some want fast, sporty or futuristic sporty or futuristic, while others want classic or classic or traditional styles. When targeting these different markets, you need to consider how each market operates, what they value, how they make purchasing decisions, etc. Otherwise, you’ll be losing sales and leaving money on the table by not addressing these needs and desires. The right marketing campaign will integrate the right product, price, place… The right marketing campaign will incorporate the right combination of product, price, place, promotion, because each campaign will have different different strengths depending on the product and where it’s broadcast. For example, some campaigns are more likely to attract attract new customers, while others are more likely to attract loyal customers. Each campaign must have its own strengths to be successful, because each can attract different customers with different needs and needs and desires. Using different campaigns for different products campaigns for different products leads to an increase in as customers buy more than one product during their visits. their visits.

The benefits of strategic marketing are : Aids long-term planning

-Enhanced brand awareness and value -Customer loyalty -Generate leads and sales -Improve customer retention -Increase market share When done correctly, strategic marketing can be a powerful tool be a powerful tool to help you achieve your sustainability goals. objectives. One of the reasons to invest in strategic marketing is that it enables companies to accurately research the demographics and preferences of their customers. This enables them to better target their advertising and sales campaigns. They They can also use this information to create attractive and services that resonate with their target audience. audience. This gives companies a significant advantage over their competitors, as they are better able to respond to customer customer needs. It also helps them stay competitive since they are able to offer more attractive products at better better prices than their competitors. Companies need to be customer-focused if they are to remain successful. Another reason to invest in strategic marketing is that it enables companies to create a product that people will want to buy. According to The Motley Fool, “marketers need to communicate the value of their product or service before prospects take action”. If a company doesn’t create a product that customers find valuable, it won’t sell very well. What’s more, if they do create a product or service, people will be willing to pay for it. for it. Companies therefore need to create attractive products or services that people want in order to make money. Finally, strategic marketing is beneficial because it helps companies companies meet their customers’ needs and expectations. For example, marketers need to understand what motivate their customers, so they can offer value-added products or services. They also need to understand how customers want to receive information, so they can develop develop effective marketing strategies. In this way, companies companies are better able to meet customer needs and expectations needs and expectations, so that their customers are happy and loyal.

The ever-changing landscape of the business world has made strategic marketing more important than ever. To companies must be able to adapt to their environment and constantly and constantly evolve their marketing strategies. marketing strategies. The key to successful strategic marketing is to understand your customer and what he wants. Once you know this, you can create a marketing strategy that will appeal to them and meet their their needs. Keep in mind that your customers are constantly evolving. Your marketing strategy must be flexible enough to evolve with them. One of the most important functions of strategic marketing is that it helps companies eliminate the competition. When companies use strategic marketing strategies they can quickly identify the competition and focus their efforts where they are most effective. This helps companies eliminate the competition and gain an advantage in the market advantage. Companies that have eliminated competition can then can then concentrate on expanding their market or offering better better products or services than their competitors. By As a result, they can increase their profits and stay at the top of their industry. In addition to helping companies eliminate the competition, strategic strategic marketing also helps companies attract new customers or find new markets for their products or services. products or services. This enables them to create positive with their customers or audiences. Companies use use strategic marketing to create positive relationships relationships with potential customers by focusing on specific markets, demographics or specific interests. They can also use strategic marketing to create positive current customers by meeting their needs and making them happy. needs and making them happy. This creates strong demand for the product or service and leads to higher profits for the the company. Although many people believe that strategic marketing is necessary for a company’s success, not everyone agrees with this agree with this view. Some believe that companies alienate their customers or audiences with strategic marketing techniques. marketing techniques. This can lead to a drop in sales or damaged relationships with current customers or members of the public. In addition, companies may sacrifice quality when trying to appeal to the tastes or preferences of a particular to attract them to their product. Many products or services simply aren’t aimed at all markets, and can’t be cannot be adapted to all tastes. When this happens companies have to accept that some people won’t buy from will not buy from them and will look for another company that better suited to them.

Strategic marketing is a process that companies use to companies use to identify their target market, understand their understand their needs and desires, and develop a marketing plan to reach these customers. The objective of strategic marketing is to create a unique differentiated market position that will enable your company to successfully successfully compete with other companies. To achieve this, companies must first understand their customers customers and what they want. They must then create a marketing strategy that meets those needs. The key to successful strategic marketing is to constantly evolve your marketing strategy to keep pace with your customers’ changing needs of your customers. Strategic marketing is defined as a marketing plan that takes into account the needs and values of an audience when developing development of products and services. This requires companies to companies to understand the needs and values of their audience to create the right products and services for their target audience. audience. It also forces companies to ask what their competitors are doing and how they should react to stay competitive. competitive. When a company does this, customers naturally naturally choose the product or service that best meets their needs and their needs and values. This makes strategic marketing vital to any company’s success. Tactical marketing, on the other hand, is not defined as a plan plan that takes into account the needs and values of an audience. Instead, instead, it’s simply a matter of choosing how to meet those needs and values. needs and values. Tactical marketing doesn’t require a company that a company think about its audience or its competition. It does, however, as it does not take into account the needs of the public or the actions of the of the competition, it is not as effective as strategic strategic marketing. Although strategic marketing requires companies to define their audience’s needs and values, it does not require companies to do so to do this themselves. To do so, they can hire a marketing specialist who understands their audience’s the needs and values of their audience. In this way, they can create products or services that will sell well with their target their target audience

The key stages of strategic marketing are :

1. Conduct a situation analysis. This will help you your current market position, strengths, weaknesses, opportunities and opportunities and threats (SWOT). 2. Define your marketing objectives. What do you want to achieve with your marketing efforts? 3. Identify your target market. Who are your ideal customers? 4. Develop your marketing strategy. This will include your mix (product, price, place, promotion) and your go-to-market go-to-market strategy. 5. Implement your marketing plan. This is where you will implement your marketing strategy. 6. Evaluate your results. One way to start planning strategic marketing is to research the competition. This is useful because it helps you know what your competitors are doing and what they’re offering customers. You can use this information to create a counter-offer that will be more attractive to your customers. You should also use competitor research to identify new distribution distribution channels, such as e-commerce sites or third-party or third-party resellers. Knowing these elements will help you create more effective marketing strategies that better respond to customer needs. Another strategic marketing method is to survey your potential customers. The most common way to do this is through online focus groups or online surveys. Either method either method allows you to find out what your customers want from your products and services. You can then create a product or service or service that better meets their needs and creates a better experience for them. Surveys are also useful because they to understand how satisfied your customers are with your with your products and services. Knowing this information will help you create better products and services for your target market.

Operational marketing is the day-to-day execution of your marketing plan. It includes all the activities you carry out to reach your target market and achieve your marketing marketing objectives. Strategic marketing is the process companies use to use to develop their marketing plans. It includes all the steps you take to understand your customer, develop your your marketing plan and achieve your objectives.

One of the reasons operational marketing is better than better than strategic marketing is that it is often used to determine to determine the best advertising methods for each market segment. Many companies create campaigns based on their research into the needs and preferences of their their target market. This enables a company to tailor its advertising messages to the needs of that particular market. At In addition, it is essential for companies to be aware of consumer trends so that they can adjust their advertising adjust their advertising strategies accordingly. Using this of this advertising method enables companies to remain relevant to their target markets. Another reason why operational marketing is better than strategic marketing is that it requires far less less effort than strategic marketing. It can be easy for companies to overlook the small details when they’re more important issues. However, not attention to small details could lead to even bigger lead to even bigger problems down the road. For therefore, it’s important for companies to have a dedicated team team to focus on the small details, so as not to lose sight of the lose sight of the big picture. Another reason why operational marketing is better than strategic marketing is that it appeals to a broader demographic group than strategic marketing does. does. Many people don’t find advertising appealing under any circumstances. circumstances; however, others simply don’t notice advertising advertisements in certain situations. This enables companies to reach more potential customers with their unattractive advertising methods. For example, many people ignore TV ads, but easily notice billboards or billboards or advertisements in magazines. magazines.
 
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