Romain Rissoan

romain rissoan consultant formateur sea referencement sponsorise

SEA consultant and trainer, Qualiopi bilingual English, I work as a SEO consultant in Lyon, Paris and Marseille. My experience in SEA positions me as an expert in Sponsored Search Engine Optimization. I work for SMEs and large groups as an expert SEA Sponsored Listing speaker on a range of subjects including setting up a tracking system, keyword selection, campaign optimization and budget management. I also offer auditing and consulting services to improve SEA performance. My aim is to help my customers achieve their digital objectives by providing them with relevant and effective solutions. I work closely with each client to identify their needs and objectives, then design an effective strategy that will increase ROI while reducing costs.

In addition, I have excellent analytical skills that enable me to analyze data and metrics to optimize campaigns and maximize ROI for my customers. With this knowledge, I can make informed decisions about targeting strategies, copywriting techniques and bidding structures. My seminars help professionals take advantage of the SEA opportunities offered by the major players in the field (Google, Yahoo, Microsoft). In addition, I can provide support for implementation strategies, enabling my customers to optimize their return on investment (ROI). Finally, I offer consulting services to help you create and maintain a successful SEA campaign. In addition to my SEA expertise, I have experience working with the following websites: Amazon, eBay and Shopify. My passion is helping businesses increase their online visibility and maximize their ROI through effective SEA campaigns. My goal is to help you reach your business goals as efficiently as possible. I look forward to sharing my knowledge with you! I can also help with implementation strategies, enabling my clients to maximize their return on investment (ROI). In addition, I offer customized consulting services that enable me to review the performance of existing campaigns in order to improve them or create new ones tailored to each client’s needs. Thanks to my SEA expertise and in-depth knowledge of search engine algorithms, I’ll be able to bring your company closer to its objectives by maximizing its visibility on Google and other search engines.

My SEA Sponsored Listing Trainer content

SEA Search Engine Optimization in a nutshell

Search engine advertising (SEA) consists of displaying targeted ads, generally above and to the side of search engine results pages. These ads enable advertisers to gain visibility through judiciously chosen keywords.

Paid search can be a very interesting marketing lever, given the sheer volume of searches carried out in France every month. Today, three major search engines account for over 98% of the French market: Bing, Yahoo and Google. Google is the market leader, accounting for around 90% of all searches in France. SEA, also known as sponsored links or commercial links, enables you to : Generate qualified traffic to your site;

generate leads by directing prospects to contact forms on your site; advertise your products and then sell them on an e-commerce site.

SEA Sponsored Listing Training Content

L’histoire

Search engine market Key character

Open and configure a Google Adwords account Google Ads billing system

Google Ads performance statistics How to use Google Adwords

Objectives of campaigns that buy sponsored links Identify keywords to be used in sponsored links

Campaign budget (estimated bid cost, targeting, duration) Concepts of CTR, CPC, CPA and quality level

Optimize ads and maximize campaign ROI AdWords ad copy: best practices Essential tools for writing AdWords ads

Landing page and website optimization Define your conversion objective Conversion funnel concept and conversion rate optimization

Measuring and analyzing the profitability of different advertising campaigns (Google Analytics integration) How and where to use Google Adwords Bidding principles Quality level and impact on targeting Campaign performance and ROI measurement

List of keywords to exclude from the share library Keyword generator

Google recommendations

Understanding key campaign performance indicators Customize your indicator columns

Introduction to conversion tracking Setting up conversion tracking with or without Google Tag Manager Linking Adwords – Analytics Conversion measurement differences between Adwords and Analytics Introduction to Datastudio for visualizing Google Ads performance

Organization tips for Google Ads optimization Campaign and ad group tracking

Treatment of keywords and search terms (additions / exclusions) Bid management and bidding strategies Bidding optimization by zone, calendar, device type Remarketing on the search network Ad optimization

My SEA SEO Trainer FAQ

There are many reasons why an author might want to sponsor his or her own article. Here are some common reasons: 1. To increase the visibility of your work

2. To ensure their work is included in relevant search results 3. To reach a wider audience 4. To improve the chances of their work being cited by other authors 5. To generate more traffic to their website or blog Using a sponsored referral system can also help increase the visibility of your research. By using this system, you can easily find relevant research from other academics. You can also easily share your research with the public, which should help increase your visibility in your field. This will make it easier for you to collaborate with other academics and may also open up more opportunities for you in your field. Sponsored search helps everyone by making research more accessible. Accessibility is currently a major issue in academia, as many resources are only available through expensive subscriptions or require advanced knowledge. By using a sponsored reference system, everyone can find relevant resources and get the education they need. This is particularly useful for people with disabilities or who can’t afford to access the educational resources they need. Some believe that sponsored SEO undermines academic integrity by giving less credit to other sources of information. For example, if an academic article used a document from the government website without mentioning it, this would be dishonest, as it would give less credit than it deserves. Furthermore, if an academic article quoted another academic article but used different words to those used in the quoted article, this would also be dishonest, as it would give less credit than it deserves.

Search engine optimization (SEO) is the process of optimizing a website for Google search in order to achieve higher levels of web traffic and improve site visibility. SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to all the factors that influence site content, such as titles, keywords and meta-tags. Off-page SEO, on the other hand, refers to all the factors that influence site ranking, such as link building and social media engagement.

Sponsored links are advertisements that appear on search engine results pages (SERPs). They are usually displayed above or to the right of organic results. Sponsored links are a form of paid advertising, and the amount you pay is determined by the amount you bid for the keywords. The higher your bid, the more likely your ad is to appear in the SERPS. SEO works by optimizing the website for Google search. This includes factors such as title, keywords and meta-tags. By optimizing these factors, you can improve site visibility and achieve higher levels of web traffic.

There are many reasons why you should entrust your website’s SEO to a web agency. Here are some of the most common reasons 1. They have the expertise and experience to do the job properly

2. They can save you time and money 3. They can help you avoid common mistakes 4. They can improve your website’s ranking 5. They can help you get more traffic and generate more leads 6. They can help you build a better online presence 7. They can improve your brand awareness 8. They can provide you with valuable information and feedback 9. They can help you keep abreast of the latest trends 10. They can help you make better decisions about your marketing strategy

SEO is a complex and constantly evolving field. There’s no magic formula for getting the best results, but there are certain practices you can follow to improve your chances of success. Here are a few tips 1. Do your research

2. Use the right keywords 3. Optimize your website 4. Create links 5. Track your progress 6. Be patient 7. Hire an SEO expert 8. Keep up to date

Paid search and sponsored links are two forms of online advertising. The main difference between the two is that with paid search, you pay for your ad to appear in the SERPS, whereas with sponsored links, you only pay if someone clicks on your ad. Both methods can be effective, but it really depends on your objectives and budget. If you want to be sure that your ad appears in the SERPS, paid search is the way to go. If you’re looking for a more cost-effective option, sponsored links may be a better choice Either way, it’s important to research and test different options to see what works best for your business.

 
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