Romain Rissoan

romain rissoan consultant formateur sem search marketing

SEM search marketing consultant and trainer, Qualiopi bilingual English, I work as a referrer in Lyon, Paris and Marseille. My experience in SEA positions me as an expert in Sponsored Search. I work for SMEs and large groups as an expert SEA Sponsored Referencing speaker. . I work to develop their visibility by optimizing SEA campaigns and increasing conversions. My area of expertise also includes SEO/SEM integration, content optimization, keyword research, link building, tracking and analysis, PPC and CPC analysis and budget optimization. As a SEM search marketing training consultant, I also have experience in managing various online resources such as Google Adwords and Bing Ads for search engine marketing (SEM). In addition, I’m used to working with social media platforms such as Facebook Ads Manager and Twitter Advertising to target potential customers more effectively. To ensure successful campaigns, I use A/B testing techniques to understand which message resonates best with customers.

In addition, I’m familiar with data-driven approaches to running effective campaigns, such as demographic targetingI’m used to working with Google Analytics, Adobe Analytics and other reporting tools to evaluate the performance of digital campaigns. I’m used to working with Google Analytics, Adobe Analytics and other reporting tools to evaluate the performance of digital campaigns. Finally, I’m an experienced project manager in digital marketing and specialize in helping organizations establish their online presence through successful SEA campaigns. My in-depth knowledge of search engine algorithms enables me to identify opportunities for improvement that can increase visibility and maximize ROI. By keeping abreast of industry trends, I’m able to provide strategic advice on how best to reach your target audience and achieve optimal results.

My SEM Search Marketing Trainer content

SEM Search Marketing in a nutshell

SEM is an acronym for search engine marketing. SEM refers to the various techniques used to optimize a site’s presence on search engines, in particular by exploiting queries made by Internet users. The development of an effective SEM policy enables a site to appear among the top results of search engines. Of these, Google currently accounts for over 90% of search engine marketing investments.

Increasing a site’s visibility when a web surfer searches for it, SEM is made up of two types of referencing techniques: SEO (search engine optimization) methods for natural referencing and SEA (search engine advertising) strategies for buying commercial links.

The advantages of SEM campaigns are numerous. They : allow you to invest a fixed amount while maintaining absolute control over costs

deliver definite, concrete results in the short term (visitors versus clicks) are geolocalized to better understand the dynamics of acquired clicks enable direct response to those who already have clear purchasing intentions in mind help reach a targeted audience already inclined to buy make it possible to compete with major competitors (difficult with organic-only positioning) help to exclude terms of no interest from the analysis of words to be used (e.g. long-tail keywords for products we don’t own) limit budget consumption for unprofitable visits enable direct assessment of the relationship between conversions achieved and costs incurred

SEM Search Marketing Training content

The basics Engine running

What is an algorithm? Dependence on Google

Importance of keywords How to optimize a website?

Latest news from Google

Google Adwords and Bing Ads Create and manage your campaigns

Measure and modify your ROI

Create and manage Facebook pages Other networks

Advertising on social networks Community management tool

Membership principles Electronic advertising

E-mail

The importance of return on investment Google Analytics

Creating a report

My SEM Search Marketing Trainer FAQ

Search engine marketing is undoubtedly one of the best ways to promote your online business. It enables you to improve your visibility on search engines and acquire new potential customers. To integrate search engine marketing successfully, it’s important to understand the issues involved and how it works. This article will give you the keys.

Search engine marketing is an inexpensive way of promoting businesses. It doesn’t require expensive advertising campaigns or physical stores. Instead, customers find businesses via search engines and click on ads that link back to the company’s website. Each click leads to an opportunity for the company to sell products or services. This method is particularly useful for small businesses with limited advertising budgets. They can use SEM without spending money on traditional advertising methods such as TV and radio ads. Instead, they focus on maximizing the number of customers via their website. This strategy is particularly effective for e-commerce sites, where customers can easily browse products and make purchases online. What’s more, customers are more likely to trust a company when they find it via specialized search engines such as Google Ads. Search engine marketing creates a platform for customer feedback and interaction. Companies can use search engine marketing to answer customer questions and generate leads. For example, a plumbers’ union could use SEM to respond to users asking how to become certified plumbers in their area. They could then send email reminders about plumbing certification dates so their customers don’t have trouble finding a plumber when they need one. Another example is a local business that only advertises local plumbers in their search results so that only local people find them when searching for local plumbers. They receive new customers every time someone searches for a local plumber based on their listing. This gives the company a platform from which to interact with customers and generate leads for their e-commerce website.

The future of search engine marketing is bright. This type of marketing allows you to be more visible on the Internet and attract new potential customers. What’s more, it’s a highly effective way of promoting your online business. To successfully integrate search engine marketing, it’s important to understand what’s at stake and how it works. This article will give you the keys. Although new platforms may take over from search engine marketing, there will always be a place for it in advertising.- Since search engines are still useful, search engine marketing shows just how important search engine marketing is in advertising.- In addition, search engines will continue to be a key factor in the success of online businesses. Search engines are still useful, so there will always be a place for search engine marketing in advertising.- Search engines are still useful, so there will always be a place for search engine marketing in advertising.- Search engines are still useful, so search engine marketing shows just how important search engine marketing is in advertising.- Search engines are still useful, so there will always be a place for search engine marketing in advertising.

Search engine marketing is beneficial because it enables companies to find the ideal audience for their advertising. It’s especially beneficial because it helps companies get their products noticed easily.- Since search engines are still useful, search engine marketing shows just how important search engine marketing is in advertising.- What’s more, search engines continue to be useful, so there will always be a place for search engine marketing in advertising.

The longevity of search engine marketing is promising. In fact, this type of marketing allows you to be more visible on the Internet and attract new potential customers. What’s more, it’s a highly effective way of promoting your business online. To successfully integrate search engine marketing, it’s important to understand the issues and mechanisms involved. This article will give you the keys to doing just that. Search engine marketing is more sustainable because it’s not intrusive for users like push ads. This makes it an ideal choice for small businesses that want to advertise but don’t want to interfere with the user experience. Search engine marketing allows small businesses to quickly get their advertising in front of the right audience. This increases visibility and reduces the time it takes customers to find them. Search engine marketing is better because it’s non-intrusive and allows business owners to run their campaigns at a reasonable pace.

Compared to other types of advertising, search engine marketing requires less initial investment to get started. That’s because search engine marketing uses technology that’s already in place and proven over time. For example, Google Adwords gives advertisers access to an established pool of customers. This means they can bid on keywords specific to their business and pay only when someone clicks on their ad. It’s much cheaper than building a website from scratch, and will pay for itself in no time. By having a long-term, organic relationship with customers, search engine marketing creates more sales opportunities than push advertising. This happens because search engine marketing can target customers based on their likelihood to buy specific products or services. It can also target customers based on demographics such as age or location. When done correctly, this can dramatically increase the number of potential customers a company has access to. It also makes it easy for companies to tailor their advertising to their needs, and easily increase their profits if necessary.

There are several techniques that can be used to get more traffic with search marketing. The most important thing is to improve your visibility on search engines. To do this, you can use various methods such as optimizing your website or using advertising.

In addition to search engine marketing, there are many other ways to increase traffic to a website; some are more effective than others. Search engine optimization, or SEO, is one of them. This involves optimizing your website so that it appears at the top of search results when people enter keywords in the search bar. It’s important to optimize your website so that it appears first when visitors enter relevant keywords such as “car insurance”. Search engines display the most popular pages first, which means that high-quality content with good SEO tends to rank higher than low-quality pages. As a result, SEO is an effective way of increasing traffic to a website. Another way to increase traffic is to create high-quality content for users. Content marketing is a way for companies to create high-quality content for users. This type of content includes blogs, videos, social network posts, etc., all designed to provide useful information to users. Creating high-quality user content can help build brand awareness and customer loyalty. It also helps a company’s Google ranking, as users tend not to trust websites they’ve never heard of before. Therefore, creating high-quality content for users is an effective way of increasing traffic.

There are several reasons why you should become a client of a search marketing agency. The most important is that this type of agency can help you improve your visibility on search engines. In addition, they can offer you a range of services such as website optimization and advertising. SEO agencies have the expertise to design effective campaigns for clients. They know how to structure their online content to improve their website’s ranking in Google and other search engines. This knowledge is invaluable to clients, enabling them to catch up with their competitors and stay one step ahead. The experts at these agencies know how to structure their online content to meet Google’s current ranking standards. This makes it easy for customers to create the best possible online presence for their business.

SEO agencies are also affordable compared to other marketing companies. They charge much less than other marketing companies, making them a good investment for most businesses. For example, an average SEO campaign can cost between $1,500 and $2,500, depending on the size of the campaign’s target audience and the number of keywords used in the campaign’s content plan. This is significantly less than what traditional advertising would cost; it’s also much cheaper than what other marketing campaigns would cost. As a result, SEO campaigns are affordable compared to other marketing campaigns because they have less material to produce and fewer employees to pay. What’s more, because SEO campaigns focus on improving website quality rather than increasing sales, they don’t require as many employee hours as traditional campaigns. This makes them more cost-effective for most companies, and therefore an ideal choice for most customers.
 
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