Romain Rissoan

romain rissoan consultant formateur marketing operationnel

As an operational marketing consultant and trainer,Qualiopi bilingual English, I help organizations organizations to develop and implement effective strategies to grow their customer base and develop their brands. My goal is to teach companies how to maximize their existing resources and use the latest use the latest technologies to maximize results. By combining my experience in the field with a deep understanding of the ever-changing digital marketing landscape, I’m able to provide the latest provide the most up-to-date advice and strategies to help my clients customers move forward. I offer comprehensive training services, from in-depth workshops that enable teams to identify new opportunities and create effective effective campaigns, to interactive seminars that teach them how to develop how to develop and measure success. I also give very interesting speeches at conferences and events. All my training sessions training sessions are tailored to meet the specific needs and objectives of each organization.

As an operations marketing training consultant, I work closely with with my clients to ensure that every step of the process is properly process is properly managed and that the desired results are achieved. I provide ongoing support and advice, so that my customers can quickly take advantage of new opportunities, identify new trends or develop trends or develop strategies to compete in a fast-changing market. rapidly evolving market. My expertise and enthusiasm for teaching have enabled me to help many organizations to achieve their objectives, develop successful brands brands and grow their customer base. I am committed to providing the highest quality quality service so that my clients can maximize their potential in the the ever-changing world of digital marketing.

My content as an Operational Marketing Trainer

Operational Marketing in two words

Strategic marketing, based on market studies, first sets an overall direction and objectives to achieve for a company, a brand or a range of products. Afterwards, operational marketing implements different techniques concrete measures intended to achieve these objectives. Marketing operational uses field feedback from the force of sales to adapt to the market and customers. It is therefore declined in the short and medium term.

There are four main levers in operational marketing: the 4 Ps: product, price, place (distribution) and promotion (communication). This is what we call the marketing mix.

It is common to oppose operational marketing and strategic marketing. Indeed, if the first focuses on the short-term actions, the second thinks about the long term. These are two components of a global strategy and two practices interdependent. Operational marketing indeed allows to achieve the objectives set by strategic marketing. This last therefore refers to the reflection phase, where you will study the market, analyze opportunities and develop the strategy development.

Operational marketing refers to the stage where you take action. You will therefore apply the decisions resulting from the analysis strategy and determine the means to achieve your objectives. One is as useful as the other. Without strategic marketing and the analysis that accompanies it, it will be difficult for you to have a strategy capable of conquering your target market. Operational marketing will transform these objectives into concrete actions.

Relevant policies must give effect to the decisions emanating from strategic marketing. To do this, use of the marketing mix to concentrate your actions on four axes: product, price, distribution (place) and communication (promotion). We also talk about the 4 Ps of the marketing mix. It’s about to define the action plans associated with these four policies. There product policy concerns the methods and techniques defining the characteristics of the product in order to insert it into the market. There pricing policy consists of setting the price while seeking balance between the possible gross margin and competitiveness. Then it will be necessary promote the product to attract customers. There communication policy defines the supports and strategies to promote the product in the market. As for the policy of distribution is the choice of locations and networks aimed at to increase product visibility.

The goal is to make strategic choices in order to better position yourself on the market, which once again justifies the complementarity between strategic marketing and operational marketing. Thanks to the studies carried out upstream and with knowledge of the market, you will be able to take better decisions. As we have seen, the decisions taken with marketing operational are applicable in the short term. Gradually, you You can therefore review them and change your action plans.

Operational means group together the devices used to reach customers and accomplish goals fixed. The profusion of communication and distribution channels provides a wide choice: television, radio, press or telephone.

The development of the Internet will also benefit marketing operational. To promote your products, you have the channels digital: websites, social media, emails, etc. Some tools can be more efficient than others, depending on the habits of your target customers. Understanding your consumption pattern will help you choose wisely the tools to deploy.

Operational Marketing Training Content

Differentiate between operational marketing and marketing strategic.

Master the areas of action of operational marketing. Discover developments and trends in operational marketing.

Analyze the market: demand, competition and tools analysis.

Develop strategies: segment, position and position. Define the Marketing Mix: The 4Ps (Product, Price, Location and Promotion). Develop your operational marketing plan: objectives, plans, budgets, etc.

Master the key points of advertising campaigns online and offline: copywriting strategy, media planning…

Create sales support materials: product sheets, sales pitches sales, brochures, flyers, etc. Management of event communication: events, PR operations, street marketing…

Discover the specifics and conditions of using direct marketing.

Carry out direct marketing campaigns: mailing, coupons, ISA, telemarketing… Buy and rent customer documents.

Discover the digital revolution.

Discover new customer behaviors. Use of web and mobile devices: emails, newsletters, SMS, chats, geolocation, applications… Increase your presence on social networks (Facebook, Twitter, Instagram, LinkedIn, etc.)

Define metrics based on actions and objectives.

Development dashboards: Metrics, Metrics, Alerts… Select and evaluate external service providers.

Understand the difference between marketing strategic and operational marketing

Understand the need to transform strategies into tactics commercial Ensure the link with the commercial function and the sales forces Focus on the importance of understanding customer needs Do call, or not, to service providers or specialists

Focus on the target triptych / segmentation / positioning

Understanding the segmentation approach: the product/market couple Understand the importance of competitive advantage Know redefine your marketing mix Have a “customer” oriented vision (CRM) Understand the conditions of implementation of its action plan Define realistic goals and model the return on investment Define control tools (dashboards, reporting, indicators ?)

Contribution of direct marketing: files, databases, communication techniques conquests and loyalty, media, actions

Consider sales promotion techniques Sponsorship, press relations and other non-media techniques Integrate the Internet into your operational marketing Interactions with the sales force: stimulations and incentives, sales support and assistance The contributions of relationship management customer (CRM): calculate and manage customer value Merchandising, POS and point of sale dramatization Fairs and exhibitions

My Operational Marketing Trainer FAQ

Operational marketing is the process of creating and executing execution of marketing plans and programs to achieve specific specific objectives. It identifies potential customers develop relationships with them and create value for them. value for them. In other words, operational marketing aims to to stimulate sales and revenue growth. Operational marketing can take many different forms different forms, but essentially it’s about creating and executing marketing marketing programs that are aligned with the company’s overall marketing strategy. Operational marketing plans must be designed to support the achievement of specific specific sales and revenue objectives. Marketers use marketing strategies to find out what customers want, and then meet their needs. their needs. These strategies include market research, advertising advertising and sales strategies. Market research involves asking customers what they want or need. This helps marketers to understand their customers’ needs so they can create products or services to meet those needs. services to meet those needs. Companies can also advertise their products or services so that potential potential customers know about them. Advertising makes a company’s a company’s products or services, as they are generally paid for paid for by the company itself, rather than by the consumer. The sales strategies involve the use of various methods to convince to convince potential customers to buy from them. For example, salespeople may call potential customers and ask them to ask them to try a new product or service for free. When they like it, they’re more likely to buy it because they’ve already already paid for it themselves. Marketing strategies are also used to create a good reputation reputation for a company or product. For example, companies companies pay celebrities or athletes to promote their their products online so that people associate their brand with quality products and services. They also create fake campaigns to get people to buy a product they wouldn’t otherwise have would not otherwise have bought. Companies do this in order to influence buying habits by convincing people that their products their products have certain qualities that others don’t. For For example, some companies advertise that their products are made in the USA, when in fact they are made in China. China. This creates an advantage for these companies, because people believe that the quality is better and will buy from them rather than from competitors with better reputations.

There are many different tools and techniques that can be can be used in operational marketing. Among the most include market research, customer segmentation, target market analysis segmentation, target market analysis, product positioning pricing strategy, promotion and advertising. Operational marketing is an important part of a company’s overall marketing strategy. It ensures that marketing activities marketing activities are aligned with corporate objectives and are designed to support the achievement of specific specific sales and revenue objectives. One of the most basic marketing tools is advertising. Companies use this marketing method to attract potential customers. They do this by creating advertisements advertisements that appeal to specific demographics. For example, car manufacturers create ads that attractive models behind the wheel of their cars. The airlines create ads featuring attractive stewardesses stewardesses welcoming passengers aboard their flights. flights. By appealing to a specific demographic, advertisers can advertisers can target potential customers likely to to buy their products. Another common marketing method is personal selling, which salespeople use to promote the benefits of a product. product. Personal selling is an excellent way for companies to companies to reach potential customers. By approaching potential potential customers face-to-face and explaining the benefits of their products, salespeople can easily win the trust customers’ trust. Potential customers will be willing to discuss their needs with a salesperson who has already taken the time to find out more about them. Personal selling is an effective way for companies to reach potential customers and build brand loyalty build brand loyalty early in the purchasing process. Promotional gifts are another commonly used marketing tool. marketing tool. Companies often offer promotional gifts to customers or employees as a thank-you for their support. for their support. This can be a great way for companies to reward reward their most loyal customers and employees. loyal customers and employees. Many customers enjoy receiving promotional promotional gifts because they help companies honor special special occasions such as birthdays and vacations. Promotional gifts are also a good way for companies to build brand companies to build brand loyalty by rewarding their most loyal customers with exclusive items or offers.

There are a number of things you can do to improve your to improve your b2b operational marketing. First, ensure that your marketing activities are in line with your company’s overall business strategy. Second, develop a clear understanding of your target market and what they value. Third, create a differentiated and compelling for your products or services. Fourth, design and execute effective marketing programs programs that target your key market segments. And last but not least, measure and track your results in order to continuously improve your performance. Although most people associate marketing with advertising, the two are not always synonymous. Advertising is simply the way you present your company’s products and services to the products and services to the general public. However, you can also be a agent, marketing to specific groups or audiences. specific audiences. You can also use operational marketing to provide information and advice to customers, prospects customers, prospects or employees with a particular need or problem. need or problem. Like all forms of marketing, operational marketing has several advantages. On the one hand, it helps you stay on top of trends and customer needs. This way, you’ll always be in a position to provide your customers with the latest products and services they’re looking for. What’s more, it allows you to adjust your offerings to respond quickly and easily to changing market needs. By doing so, you’ll be able to attract new customers, retain existing ones and increase overall sales. What’s more, in some cases, operational marketing can even be more effective than advertising. For example, some companies use online newsletters to provide timely information to customers to customers who have a particular need or problem. These newsletters are often more useful than traditional advertising as they target specific customers or groups of customers. customers. Someone looking for a particular product or service will find this information much more quickly than someone browsing through a magazine rack at the grocery store! !

Operational marketing is the process of creating and executing execution of marketing plans and programs to achieve specific specific objectives. It identifies potential customers, develops relationships with them and creates value for them. In other words, operational marketing is designed to stimulate sales and revenue growth Operational marketing can take many different forms, but essentially it’s about creating and executing marketing plans and programs to achieve specific objectives. It is often often used to stimulate sales and revenue growth by identifying identifying potential customers and developing relationships with them. them. Operational marketing can also be used to create value for customers by offering differentiated products or services. services.

There are a number of things you can do to recruit for operational marketing. First, make sure your recruitment objectives are aligned with your company’s overall business strategy. Second, develop a clear understanding of the skills and experience your target candidates should have. Thirdly, create a job offer that is differentiated and compelling. Fourth, use effective sourcing and selection methods to identify to identify the best candidates. Finally, measure and results to continually improve your performance. performance. One of the benefits of operational marketing is that it helps companies companies to provide ongoing customer support. Companies can can use this form of marketing to respond quickly to customer e-mails, phone calls and social network on social networks. This enables companies to easily solve problems and provide the kind of service that customers want. It also enables companies to easily manage the problems customers encounter with their products or services. When companies offer this level of level of support, they can become very valuable to their customers. Indeed, their loyal customers will be much more more likely to do business with them. Another advantage of operational marketing is that it enables companies to connect with new customers. They can use this form of marketing to publish information about new new products or services on social media platforms such as platforms like Facebook and Twitter. They can also use this form of marketing to contact new customers through e-mail campaigns and advertisements. When new customers are able to easily find out about their products or products or services, they are more likely to become loyal customers themselves. This helps companies gain a competitive advantage over other companies that are not as in the customer’s mind. In addition to providing ongoing customer support and connecting with new customers, operational marketing can also be used to quickly used to solve problems quickly. For example, companies companies can use this form of marketing to offer coupons or discounts when a problem arises with a product or product or service. This way, customers don’t have to deal with an entire an entire marketing campaign if they have one problem instead of multiple problems. By resolving a problem quickly, companies companies help their customers avoid facing negative negative results.

Operational marketing offers a number of career career opportunities for those with the right skills and experience. experience. It’s a dynamic and stimulating field with the opportunity to work with a wide variety of people and people and companies. Operational marketing also offers the chance to make a real difference to customers’ lives. of customers. If you’re looking for a career that’s both exciting both exciting and rewarding, operational marketing may be the right choice for you. Working in operational marketing requires someone to be to be organized and detail-oriented. In fact, it requires someone to be present at all times and to take detailed notes. People working in operational marketing must always be prepared and on top of things. things. They need to know everything that’s going on within the and be able to explain it to others. Being organized and meticulous are essential skills for anyone wishing to work in this work in this field. Operational marketing requires someone to be creative and versatile. and versatile. A company cannot market just one product or product or service; it has to offer a variety of options to customers’ needs. Consequently, an operational marketing employee must be able to think outside the box and flexible in their approach to marketing. They also need to know how to effectively present ideas to senior senior management for potential use. This job requires someone who is willing to think outside the box and creative approach to problem solving. Working in operational marketing requires someone who to be a people person and a communication guru. In this position, an employee needs to know how to connect with people so that they can easily market market their company’s products or services. They also need to know how to communicate effectively with others so that their ideas are understood by their superiors. Being a and a communication guru are essential skills for anyone essential skills for anyone wishing to work in this field. field.

 
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