Romain Rissoan

romain rissoan consultant formateur google analytics

Consultant trainer google analytics, Qualiopi bilingual English. Webanalytics expert in Paris, Lyon, Marseille. I intervene for SMEs and large groups as a Google Analytics expert speaker.

I offer customized services to meet the needs of each company objectives and constraints. My expertise in web analytics enables me to offer advice, seminars and workshops workshops tailored to your company’s specific context. In this way, I provide comprehensive expertise in marketing performance management, as well as a strategic vision of the webmarketing ecosystem. As a google analytics consultant trainer, my interventions cover topics such as: setting up Google Analytics, optimizing data collection (e-commerce & tracking), report customization, funnel analysis, user segmentation, etc. funnel analysis, user segmentation, etc. I also help you understand your website’s activity at different levels: visits, sources, campaigns and above all conversions. In addition, I have developed an in-depth knowledge of digital marketing with an understanding of related tools such as Adwords or Tag Manager. Finally, I can provide you with a complete understanding of data analysis data analysis, enabling you to make the best decisions for your your business. If you’re looking for a Google Analytics expert and training consultant in Paris, Lyon or Marseille, don’t hesitate to contact me! I’m available to offer you my expertise and support you in achieving your digital marketing objectives.

My Google Analytics Trainer content

Google Analytics in two words

Google Analytics is a free website analytics dashboard. analysis dashboard. It gives you access to a wide range of insights about your website and the people who visit it.

Google Analytics is a kind of stethoscope that evaluates the your website’s overall health, and pinpoints areas for improvement. to improve. Google Analytics is a free website analysis tool. This tool, used daily by our SEO agency, enables us to obtain statistical data on site visitors, the reasons for their searches site, the reasons for searches and the query mode. These make it easier to optimize a site’s natural optimization. What’s more, the free services offered and wealth of information make this tool one of the best web analytics tools on the market. Google Analytics is equipped with a number of basic features that are easy to use for any web user. However, some of the more require a certain level of web expertise. This analysis tool remains an essential tool for optimizing your your SEO (search engine optimization) and webmarketing strategy.

Any individual or company with an online business can use able to use Google Analytics. All you need to do is create a Google account to take advantage of the software’s services. The software is available in two versions. On the one hand, the free version which is available online to all Internet users. On the other, the paid version : Google Analytics Premium, which offers customized features to identify more data.

Creating a customized report is interesting in more ways than one. more than one way. The advanced link next to the search bar lets you to filter results by integrating criteria. For example, example, you can display only those visitors to your site visitors with a low bounce rate (it’s up to you to define a low bounce rate). low bounce rate), so you’ll know which traffic sources bring you bring you users who don’t tend to leave your site quickly. your site. At the bottom right of the table, you can access a drop-down menu to display more rows. To go even deeper analysis of your data, don’t hesitate to click on the on the links. For example, you can find out in detail the geographical origin of your users, by clicking on the country, then the regions regions and communes, an asset for local referencing. referencing.

Google Training content Analytics

Google Analytics provides all the answers to Internet marketing questions.

Audience overview and advanced segmentation, tag overview and audience targeting. Rendering of the Acquisition and Behavior tabs. Presentation of the

Getting started with Google Analytics: Agenda. Introduction to audience data. Where do visitors to your website come from? Analyze browsers and operating systems. Conversion analysis

Variable source/medium of traffic.

Identify traffic-generating media. Analyze the sources of traffic to your website. Understand the traffic generated by referring sites. Understand the traffic generated by referring sites (for e-commerce)

An overview of your website’s performance on devices.

Monitor access and applications on mobile devices. Mobile audience analysis tips.

Marking content, actions and conversions.

Marking of advertising campaigns; social networks; mobile mobile sites and applications.

Tagging plan.

Custom segments; alerts; views and filters. Custom variables and values; DataLayers.

Automatic reports, dashboards.

Format, sending frequency, analysis period. Customize reports.

Traffic sources and statistics

Outbound traffic analysis Inbound traffic analysis Optimizing inbound traffic Comparative analysis Mobile traffic analysis

My Google Analytics Trainer FAQ

There are several ways to add Google Analytics to your your website. The first is to use the tracking code, which you can obtain from the Google Analytics website. Another method is to use a plugin or extension for your extension for your web browser, such as the Google Analytics Opt-Out browser add-on. Finally, you can also use a third-party service that integrates with Google Analytics, such as Clicky. To get started, create a new account on the Google Analytics website. Once you have done this, you will receive a tracking code. This code must be added to your website so that Google Analytics can track your site’s traffic. Adding Google Analytics to your website is simple and free. However, you must first set up a Google account. This gives you gives you access to the analytics tool and enables you to install tracking scripts on your website. Once this is done, it’s easy to start collecting data with Google Analytics. You can display your analytics data on the Web, in the the Google Analytics mobile application or via the Google Analytics administration console. Adding analytics to your website helps you understand how people use your website, which in turn help you improve it. Google Analytics is a useful tool for website owners and and marketers. It shows you how many people visit your website and how they use it, including where they come from and what they do while they’re there. This how well your site is meeting the needs of your audience, and make your audience and make changes to improve it. For For example, if most of your visitors come from the U.S, you can add localized content for visitors from other countries. It makes sense to know where people are coming from, because different countries have different content needs. Knowing where people go when they leave your site helps you to sell them relevant products or services. You can also also use this data to compare your performance with your competitors and see where you’re doing well and where you need to you need to improve to stay competitive. Although adding analytics is easy, some people think it’s it’s unnecessary or a waste of time. They think that adding won’t help them stay competitive with their competitors. their competitors. These people think that adding analytics doesn’t help them understand how people are using their site, and won’t help them make changes based on this data. data. While adding analytics does help you understand how people people use your site, it’s not enough on its own. You need need other tools to make changes based on this data this data and make sure everyone sees it correctly.

There are many reasons why you might want to use Google Analytics. Firstly, it can help you track your website traffic and see where your visitors your visitors are coming from. In addition, Google Analytics can help you understand how visitors interact with your website pages they visit and how long they stay on each page. stay on each page. Finally, Google Analytics can also be used to track conversions, or objectives, such as sales or sales or registrations. Google Analytics is a free service available to anyone with a website. Although there are other similar services such as Clicky and Statcounter, Google Analytics is by far the most by far the most popular. Using Google Analytics makes it easy to understand how your audience interacts with your content. This information can be used to improve your marketing campaigns and increase your return on investment. For example, find out how many people visit your website on mobile devices, you can devices, you can adjust your design to meet the needs of this needs of this audience. Understanding how long people spend on your site on your site and which pages they prefer helps you determine what content to focus on in the future. All this data can be easily collected by creating a Google Analytics account for each page or publication on your website. Google Analytics also lets you monitor the effectiveness of your your advertising campaigns. This can be done by creating segments based on key factors such as device type or geographic geographic location. You can then compare these segments and determine which ones work best. This can be used to create targeted advertising that more accurately traffic to your website. It’s also possible to to create ads based on specific keywords that visitors use when use when searching for certain products or services. services. Knowing who your audience is and where they come from gives you valuable information that can be used to effectively improve your business. Another reason why many people choose Google Analytics is that it provides useful information about their audience that isn’t available with other platforms. For example, using Google Analytics enables you to see who visits your website and how long they spend there. spend there. This information is invaluable when you’re trying to understand who your audience is, so you can focus on focus on delivering the content that’s right for them. It also also enable you to quickly identify any problems with your so you know where to make the necessary improvements. improvements. All in all, Google Analytics is a useful and platform that offers great value to any business owner who who uses it

Google Analytics works by adding a tracking code to your website. is added to your website. This code uses first-party cookies to track information about your visitors, such as their their IP address, browser and operating system. At the code also uses JavaScript to collect information about user information about users’ interactions with your website such as page views and clicks. Google Analytics is a very useful tool for website owners. It makes it easy to view statistics on your quickly identify problem areas. Analytics also enables you to tailor the content of your website to attract more targeted visitors. For example, you can use Google Analytics to determine which areas of your are most popular, and optimize them for future visitors. visitors. You can also use the data collected via Google Analytics to create better advertisements by seeing the most effective ones. All in all, Google Analytics is a powerful tool for online marketers. simply makes it easier to analyze their traffic and make informed make informed decisions about their websites. Google Analytics offers many benefits beyond simply website performance data. These include SEO (search engine optimization) support, enabling better search engine optimization), enabling better ad targeting and measuring the effectiveness of online advertising campaigns. Google Analytics achieves this in particular by assisting SEO, providing data on where users click on a page, or which pages they pages they visit immediately after viewing an ad. ad. This data can then be used to help refine future search results and make it easier for make it easier for users to find the information they’re they are looking for. In addition, this data can also be used to help create more targeted advertising campaigns that are more likely to convert potential customers into real customers. By supporting both SEO and advertising campaigns campaigns, Google Analytics helps to ensure that companies achieve their objectives both effectively and efficiently. efficient way.

There are several ways to add Google Analytics to WordPress. The easiest way is to use a plugin, such as Google Analytics for WordPress plugin. Another option is to manually add tracking code to your website. And last but not least, you can also use a third-party service that integrates with Google Analytics, such as Clicky. Adding Google Analytics to WordPress is easy with WP statistics. You can add it to your WordPress plugins or use the free WP Statistics WordPress plugin. It’s very simple, as it includes step-by-step instructions in the plugin documentation. Adding Google Analytics to WordPress is also also relatively inexpensive; it depends on the number of visitors you visitors you get and how much traffic you get per month. You can easily find a Google Analytics account that suits your needs your needs for a low monthly fee. Adding analytics to WordPress helps you track your visitors’ behavior and improve your content. By knowing which pages attract the most traffic, you can improve your site’s design and the content of your site. You can also use this data to target specific audiences with ads based on their their online activity. This helps you understand the content your audience is looking for, helping you to improve your business results. It’s important to know who’s visiting your so you can improve and maintain your online presence. online presence. Using Google Analytics in combination with other analytics platforms platforms creates a more detailed analysis of user behavior. behavior. For example, using Google Analytics combined with another analytics platform shows the demographics of your visitors. This enables you to see the success of different marketing campaigns, helping you to make informed decisions about future marketing campaigns. You can also use this data to compare the demographics demographics of different groups of people or geographic geographical areas, helping you to make informed decisions about future retail locations.

Google Analytics can be easily deactivated by accessing the Google Analytics section of its settings menu. It is a quick and easy way to prevent Google from tracking your browsing habits. Although deactivating Google Analytics prevents the program from collecting data on your browsing browsing habits, you will lose valuable information about your online audience. Knowing this, many people choose to leave the feature activated so that they can continue continue to receive useful feedback from their websites. Web sites. By deactivating Google Analytics, you regain control of your data data and your online privacy. It’s a good idea to deactivate the tracking service whenever you feel uncomfortable uncomfortable with the way your data is being used. For example, you may not like the way Google collects and uses your data for advertising purposes or for internal analysis. In such cases, deactivating Google Analytics is an effective way to to protect your online privacy. Another reason why people deactivate Google Analytics is to ensure a simpler online experience. It helps to reduce the number of ads you see on websites and speed up your browsing experience. If you’re looking for a simpler simpler browsing experience, deactivating Google Analytics is an option you should consider. Although it’s not mandatory, keeping Google Analytics enabled can be useful in some cases. For example, some people say that it’s necessary to block ads if you want to see the content of a website. Blocking ads can be expensive if you don’t disable Google Analytics for a fair fair pricing.

Placing the analysis code in your footer is the best place to because it’s immediately visible to users. users. This way, it’s easy for users to how much time they spend on each page of your website. page. What’s more, it lets them know how popular each page is is popular and how it compares with others. The footer also enables you to easily add links to other relevant relevant pages on your website. This way know where to go next. What’s more, having the analytics code at the bottom of every page gives you the most accurate data. In fact, your code can ask questions and record answers while users are still still browsing your pages. In this way, you can determine which pages users visit most often, and which areas and which areas of your website need improvement. improvements. What’s more, you can understand which parts of your website users have questions, and direct them there. direct them there. As a result, it ensures that your site is as useful useful as possible for your visitors. Another advantage of using the analytics code in your footer is that it’s easy to add links to other parts of your website parts of your website from there. For example, you can add a link to the FAQ page or a link to a specific product product description for each one you find useful. This means that you don’t have to clutter up your footer with too many links or links or ads. Instead, you could offer what instead of what companies want them to see. to see. By doing so, you ensure that the user experience experience of your site is second to none

 
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