Romain Rissoan

romain rissoan consultant formateur google analytics ga4

As a Google Analytics 4 GA4 consultant trainer, Qualiopi bilingual English, I bring to bear my vast experience and expertise in web analytics to help organizations organizations analyze and improve their online presence. My goal is to is to provide companies with the data they need to achieve achieve their objectives through a better understanding of user behavior. With over 10 years’ experience in setting up, managing and optimizing optimization of digital marketing campaigns for various organizations, I’m familiar with the complexities associated with audience segmentation website optimization, campaign automation and more. My core competencies include developing customized dashboards dashboards that provide actionable insights; designing reports that make sense of user data; creating attribution models to help track attribution models to help track conversions; and teaching users to use users how to effectively use Google Analytics features such as Analytics 4 GA4 features such as reporting and performance analysis tools. tools.

As a Google Analytics 4 GA4 training consultant, I have trained customers in a myriad of sectors, from start-ups to enterprises. I’m adept at of creating tailor-made training programs and engaging presentations presentations that are easy to understand and implement. My in-depth knowledge of web analytics enables me to advise organizations on how best to how best to leverage the data available through Google Analytics 4 GA4 to drive business growth. If you’re looking for someone who can help you make the most of your your web analytics strategy, look no further. Thanks to my experience and expertise as a Google Analytics 4 GA4 Consultant Trainer, I can provide you with can provide you with quality information that will enable you to make informed decisions about your organization’s online presence.

My Google Analytics 4 GA4 Trainer content

Google Analytics 4 GA4 in a nutshell

GA4 is the next generation of Google Analytics, which offers a more privacy-focused approach to user tracking on websites and applications, relying less on first-party relying less on first-party cookies to comply with future future changes in privacy regulations. regulations. Google has achieved this by improving its machine learning, using modeling to “fill in the gaps” when users choose not to accept users choose not to accept cookies, enabling GA4 to continue providing information on user engagement while while preserving the anonymity of their data.

Google first announced the launch of GA4 in July 2019 (available in beta version). This was followed by a in October 2020, when it became the default platform platform for all new properties. Although GA4 has not yet been fully adopted by the majority of marketers, companies have marketers, companies have become more conscious of privacy privacy, and questions are being raised about the way Universal Analytics handles it.

Companies have been relying on the information provided by by Google Analytics for over ten years, measuring user engagement to understand their online performance, and using the data using the data to make informed decisions. Although GA4 is capable of providing similar information, Google has completely overhauled Universal Analytics and the data models on which it is built, which means that it is not possible to Universal Analytics data to GA.

This has caused an uproar in the digital marketing community, as many website owners have been collecting data and tracking seasonal seasonal trends for many years. The idea of starting from scratch is far from ideal.

Google Analytics 4 GA4 Training content

What is the difference between the new GA version and the the old version of Google Analytics Best practices for implementing the new Google Analytics

Presentation of the new interface and its client development new metrics, the analysis center

Main events for the new GA4 version Use custom dimensions to refine your analysis

Making good use of standard reports Discover the different types of customized reports: standard tables, audience deduplication, customer journey exploration

How to customize the GA4 interface by creating your own dashboard

Merge your GA4 data with other data sources sources in Google Data Studio From aggregated data to raw data: correctly analyze data in BigQuery format

The different types of custom dimensions : user dimension/event dimension Why and how to create a custom dimension

Campaign performance report Digital customer journey performance report

E-commerce performance report Content performance report

Synchronize GA4 with Google Data Studio Master the 5 relevant graphical representations in Google Data Studio

Create your own indicators and analysis dimensions in Google Data Studio

Why use GA4 data in BigQuery How to store your GA4 data in BigQUery

Example of analysis in BiqQuery BigQuery synchronization with Google Data Studio

My Google Analytics 4 GA4 Trainer FAQ

To create a Google Analytics account, visit the Google Analytics website and click on the “Create an account” button. Then follow the on-screen instructions to complete the process. Once you’ve created your account, you’ll need to configure your tracking code. To do this, log in to your Google Analytics account and click on the “Admin” tab. Then click on the on the “Tracking Info” sub-tab and select “tracking code”. Copy the tracking code provided and paste it into the code of your website code. That’s it! You’re now ready to start collect data on your website traffic. Google Analytics will provide you with detailed reports on the following of your website First of all, you need a Google account to create an Analytics account. This is mainly because you need a Google account to create an Analytics account. Google account to create an Analytics account. This is easily done by logging in to your Google Account and following the instructions. A once you’ve created an account, you can then proceed to create your create your Google Analytics account.

Google Analytics is just one of many online tools that require you that require you to create an account. In addition, many other online services services offer this functionality via a login process that also also requires you to create an account. Free online tools such as Google Analytics help you to understand how people interact with your online business and which pages are the most most popular. Creating a Google Analytics account gives you access to all the data collected by the tool, including your own ! It’s a great way to learn more about your company’s performance and find ways to improve your marketing strategy. marketing strategy. There are several different Google Analytics accounts. There’s the standard GA account that provides a basic analysis of your website traffic website, as well as premium accounts that give you access to more advanced reporting options and integrations with other platforms. platforms. Each Google Analytics account provides access to different reports, depending on your needs and objectives. objectives. For example, the standard Google Analytics account is suitable for companies looking for basic visitor data, while the premium visitors, while the premium version contains more detailed information companies may prefer.

There are several ways to analyze your Google Analytics data. The most common method is to use the standard reports provided by Google. To access these reports, log in to your Google Analytics account and click on the “Reports” tab. From here, you can explore the various reports available and see how your performance of your website. Another way to analyze your data is to use the Google Analytics API. With this method, you can access your data data via a programming interface. This allows you to create customized reports and dashboards that better your needs. If you’re not a programmer, don’t worry! There are many many third-party tools that offer similar functionality. functionality. Google Analytics is a free analytics program provided by Google. It enables website owners to easily see how many visitors they visitors they receive, which pages they visit and how often they they leave the site. Google Analytics provides valuable information about a company’s performance and marketing strategy. However, analytics analysis can be complicated and time-consuming, so it’s useful to have a to understand how it works.

One way of analyzing statistics is to track your own website’s traffic. your own website. The traffic you track is often referred to as click-through rate” or “CTR”. This is the number of times your website is website is consulted out of all the times it is presented to users. You can also track the number of unique visitors unique visitors who arrive at your website from Google search results Google search results, social media or other online sources. By tracking these statistics, you can see where your visitors are coming from and which pages are the most popular. This information can be be used to improve your website so that more people visit and click on your ad.

The first step is to create a Google Analytics account. Once you’ve done that, you’ll need to configure your tracking code. To do this, log in to your Google Analytics account and click on the “Admin” tab. Then click on the on the “Tracking Info” sub-tab and select “tracking code”. Copy the tracking code provided and paste it into the code of your website code. That’s it! You’re now ready to start collect data on your website traffic. Google Analytics will provide you with detailed reports on the following of your website: -The number of visitors to your site -Average time spent on your site

-Pages viewed First, view your statistics by device type or platform. This will show you how users access and use your website and how they use it. For example, you can see which browsers your users use to access your website. By display this information by browser, you can also by device type and platform. This is extremely useful for determining which devices are most popular for your your website audience. Next, you can view statistics by sub-domain. This is extremely beneficial, as it allows you to view data for specific specific sub-domains within your website structure. For example, this makes it easy to see where users are getting get lost or have difficulty accessing your website. By using this feature, you can make changes and updates much more updates much faster than before. For example, you can easily send an e-mail to your support team when you notice that you notice that users are having problems with a subdomain. This saves time and money, while at the same time improving the overall user experience. You can also customize your reports to see the statistics statistics that interest you most. For example, if you care most about mobile statistics or desktop statistics, Google Analytics lets you choose which you want to see first. You can also create filters so that only certain certain categories appear in the report. For example, if you want to focus on mobile traffic, but not computer traffic create filters to make it easier for you.

The code must be placed just before the tag on every page of your website. This way, the code will be executed before the loading the page. Google Analytics is a popular analysis tool for website owners. website owners. However, many people still question the placement of Google Analytics code. The debate revolves around whether it should be placed in the header, footer or both. or both. There are advantages and disadvantages to each approach, but on the whole, most people think that Google Analytics belongs in the the header.

The main advantage of placing Google Analytics in the header is that it it gives you more visitor data than if you’d relied rely on cookies. Cookies are temporary and can be blocked by users. The tracking code, on the other hand, is permanent permanent and can be easily deactivated or deleted by users. This means that tracking code helps you to collect more information about your visitors. So, if you want to find out why certain visitors leave your website before getting get what they came for, Google Analytics is an excellent tool for doing so. Another reason to place Google Analytics in the header is that it you can easily see how visitors move around your website. your website. This is important for many types of marketing campaigns. For example, you may want to make changes to your website’s navigation or layout based on where your based on where your visitors are currently browsing. Knowing their path through your website is the key to effective navigation and content design. navigation and content design.

You’re in good company Google Analytics 4 (or GA4) is the latest iteration of Google’s renowned web analytics tool. It’s designed to give you a more complete picture of your website traffic and how users interact with your interact with your site. And it’s not just for large companies – small businesses can also benefit from benefit from GA4.

Google Analytics is useful for providing detailed information about users of a website. This information is useful for many reasons, including improving the overall experience of website website visitors. The data provided by Google Analytics can help site owners identify content or design problems. or design issues. For example, knowing which parts of their site are popular can help restaurateurs identify areas where they could where they could improve their menu offerings. Collectively, this information can be used to improve the overall the overall online experience and contribute to improving profits. By using this user information, websites can tailor their content to the needs and interests of their audience. This is particularly particularly useful for companies that regularly organize special events or sell specific products to certain demographic groups. For example, event planners can use this data to determine in which areas to their events to reach the most people. From advertisers can use this data to target specific demographics and demographics and specific geographic areas with their advertising campaigns. Event planners and advertisers advertisers use Google Analytics to make sure they’re reaching the right audience with their message.
 
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