Romain Rissoan

romain rissoan consultant formateur ereputation

As a bilingual e-reputation Consultant Trainer, Qualiopi bilingual English, I work mainly in Lyon, Paris and Marseille as an E-Reputation as an E-Reputation Expert. My aim is to help SMEs and large corporations groups to make their brand or institution known and appreciated on the web including social networks. As an E-Reputation Consultant Trainer, I’m convinced that a company’s must be defended by building an e-reputation strategy. e-reputation strategy. I carry out in-depth studies of your company’s online presence your company’s online presence, and then tailor solutions to your specific needs. I also teach professionals how to develop their e-reputation.

As an e-reputation training consultant, I run seminars designed to raise awareness of the importance of online reputation management and train teams in best practices for managing their online presence. online presence. As an e-reputation training consultant, I am regularly invited to to speak at conferences on the themes of digital transformation, e-reputation e-reputation and employer brand management. I also have a blog where I share my expertise on these subjects. As an e-reputation training consultant, I offer tailor-made solutions based on three fundamental principles: knowledge of the web and its tools tools, strategic analysis of content positioning through editorial editorial plans, and the creation of a strong presence using innovative innovative methods. As an e-reputation training consultant, my aim is to help you to build an effective reputation strategy tailored to your brand’s your brand’s objectives. I develop e-reputation projects for companies and institutions institutions by creating tailor-made strategies to improve their online visibility on the Internet and their reputation with users. In short, my mission as an e-reputation consultant and trainer is to help companies to become visible and appreciated on the web by designing solutions tailored to their needs. By developing seminars, teaching best practices and providing advice, I strive to advice, I strive to ensure that online reputations are well managed to to protect corporate brands from potential risks. risks. I’m convinced that digital reputations are essential for companies and and institutions, and I do my utmost to ensure that they are well they are well protected. Contact me today as e-reputation training consultant to start building or improving your online reputation!

My E-Reputation Trainer content

E-Reputation in a nutshell

E-reputation is the digital image that the Internet projects to a person, company or brand. Online reputation is online information about an individual or a brand. It can be found on social networks, blogs, collaboration sites collaboration sites, discussion forums or image and video image and video sharing platforms. Popularity, or popularity or popularity, provides information about a person or a brand they can’t fully control. This digital digital identity can influence an opinion favourably or unfavourably. opinion. As a result, it can make or break a reputation very quickly. Why is this? Reputation is built on the constant flow of information circulating on the Internet, some of which some of which we’ve missed.

Reputation in the “real world” passed from door to door door and by word of mouth. Today, the Internet’s reputation reputation is also built very quickly from everything that circulates online. online. The vectors of online reputation are increasingly numerous and diverse numerous and diversified:

search engines: Google, Bing, Baidu, Yahoo, Yandex. on the first page of results indicates the reputation of a person or brand. of a person or a brand: in this respect, we say “scandalous sites”. But to manage your reputation, you need to focus on results from Google results. More than 91 French people use this search engine, and 3.3 billion Google queries are made worldwide every day. Google’s supremacy means that brands and individuals alike have to pay the content of Google’s first pages. 67 clicks were on the first five results. To manage your reputation, it’s it’s essential to pay attention to Google’s top 5. Social networks: companies, even more than individuals are now present on social networks via community management management, aimed at attracting potential customers or building loyalty by creating content or organizing events. As a result, they maintain long-term contact and close relationships with customers through customers through their accounts. Unlike search engines where content can remain visible for several years, publications on social social networks disappear more easily and ephemerally. ephemeral; professional networks like LinkedIn operate on the principle of connection networking and communication. They are a great tool to raise your profile with Internet users; blogs and forums: free discussions about a person, a brand or a purchasing experience buying experience, which are increasingly helping to convince future future customers to the power of empathy, personality and the personality, the value of a company or the quality of a product. They can also lead them to reject a personality, a product or a brand. a brand. So, for company managers, it’s essential to to be aware of the discussions taking place around their companies on these forums, and to learn how to master them in order to better manage their their image.

The key to mastering the workings of e-reputation is to to understand it and have a good knowledge of its content. Then we can take care of it and control it. Therefore, determining your image and reputation on the web is is essential. It’s also important to find ways of to find ways of managing your reputation, by taking steps steps in this direction. This can be done through specialized agencies or through personal supervision. The aim would be to make a complete diagnosis of your online reputation, and then find ways to change the situation if necessary. Certain laws may also be of interest, in particular when you, as an individual, wish to protect your privacy privacy, so that it is not revealed on the Internet, in particular through the thanks to the right to be forgotten. The Internet is both an exciting and and dangerous when people talk about themselves, and it’s essential to be to be aware of this in order to act in your favor.

Both individuals and companies have a certain amount of control over their reputation: sometimes the reputation of the leader is as important as the the company’s image for the company’s growth! Next, you need texts, images or videos posted on social networks, blog posts… social networks, blog posts… all the content that the company or the manager has produced. In the case of obsolete or untransmitted they can be deleted. But for participation in forums, conversations or opinions of Internet users, this depends on the hosting site. However, the Internet still the right to be forgotten, and suffers from information overload. information overload: long after publication, the cache keeps track of our of our articles and photos, making it difficult to manage our reputation. Even if we ourselves have deleted the excessive judgment or unfair photo that has damaged our image and reputation, the website still retains still retains copies of approved material. At the end of the day Ultimately, there’s still a part of our online reputation that doesn’t depend on us. depend on us. Reputation concerns what third parties may publish publish about a person, a brand, friends, acquaintances, customers, employees or customers, employees or employers, and can be much harder to control. difficult to control. Sources are scattered here and there, so debunking less easy to obtain.

E-Reputation Training content

Understand the challenges of e-reputation

Use a personal brand Make the most of your network

Complete your LinkedIn profile effectively

Integrate pitches into professional networks Master personal networks like Facebook

Handling disambiguation

Deleting personal information on the Web Finish this course on digital reputation

Understanding the challenges of public relations

Discover the history of public relations Cover the key concepts of public relations List your internal and external audience Discover the different branches of public relations

Prepare a press relations strategy

Identify media of interest and build up a database of journalists Know what journalists want Establish and maintain quality media relations Discover press relations tools Create relevant press releases Evaluating media coverage

Defining terms

Analyze potential partners Communicate about sponsorships and sponsorship initiatives Measure the effectiveness of your actions

Defining event communication

Define event objectives Prepare your event Succeed on the day of and after the event Evaluate event results

Identifier les enjeux de communication interne

Rencontrez les acteurs de l’entreprise Créer un plan de communication interne Utiliser les outils de communication interne

Defining the concept of crisis

Anticipating Reacting to a crisis Post-crisis response

Setting up a monitoring system

– Building an online reputation Build an online reputation Define key performance indicators Putting an end to public relations

My E-Reputation Trainer FAQ

To manage your e-reputation, you need to be aware of of what’s being said about you online. You can do this by set up Google Alerts for your name and company. You’ll receive an e-mail as soon as someone mentions your name your name or that of your company online. You should also regularly check social media sites such as Facebook, Twitter and LinkedIn. If you see something negative being said about you, you can respond directly. If you have a website, you can also use Google Analytics to track the traffic you receive from search engines. engines. This will give you an idea of the impact of your e-reputation on your business. Online reputation management (ORM) is a system that allows users to users to manage how others see them. ORM involves interacting with platforms to improve your online online reputation. This may involve participating in discussions discussions and/or voting on topics. However, each ORM has advantages and disadvantages. Therefore, knowing when to use which ORM method depends on the objectives and needs of each user. Building a positive online reputation requires proactive proactive behavior. This means spending time engaging with the platforms on which you want to improve your reputation. You also need to be aware of the topics and people with whom you interact regularly. It’s also important to monitor your interactions interactions to understand why you’re getting bad press. When someone is negative about you, it’s important to know why. This will enable you to either correct your mistakes or or move on to a new, more user-friendly platform. Making sure that everyone knows about your positive actions can also help improve your reputation over time. over time. One way to manage your reputation is to frequently check your online reputation. For example, if you always vote for the most controversial topics, people will automatically automatically assume that you don’t know much about issues other than those you voted on. Similarly, if you always post in a certain group, people will assume that you only you only post in that group because you have nothing else to say. to say. So it’s important to check your e-reputation to remove any assumptions people have about you. about you.

Your e-reputation is the opinion people have of you online. It’s important to manage your e-reputation, because it can can have an impact on your business. There are several ways to manage your e-reputation. You can set up Google Alerts for your name and your company, so that company, so you’ll be alerted as soon as someone is talking about you online. You can also check social media sites regularly social media sites to see what people are saying about you. If you see see something negative, you can respond directly. It’s also important to have a solid website and an active blog. blog. This will show people that you’re an expert in your field and that you regularly share valuable valuable The Internet is an invaluable tool for sharing opinions opinions, ideas and information. However, the Internet is not always reliable. This is particularly true of online reputation, which is a person’s online reputation. People can have a good online reputation or a bad one. online reputation. An online reputation is important because it how people perceive that person in real life. real life. Having an e-reputation can be useful information to know. to know, but it’s also important to take the right precautions precautions to deal with it. Everyone has an e-reputation, because the Internet has the power to make or undo a person’s reputation. These reputations can be positive or negative, depending on how they are used. used. For example, someone who regularly shares negative negative statements about others online will have a negative e-reputation. reputation. However, someone who posts positive statements about others about others and always informs others when they see a dangerous dangerous situation will have a positive e-reputation. Whatever the case be that as it may, having an e-reputation is a precise way of representing character of someone online. Social media platforms are a good way to build an e-reputation because everyone uses them. Many people use people use social media platforms to share their opinions their opinions, ideas and news with others. This means that anyone with an e-reputation has the potential to influence people’s opinions of them. It is therefore important to use social media responsibly so as not to ruin so as not to ruin your own reputation by being untrustworthy or or dishonest on social media platforms.

Your e-reputation is important because it can have an impact on your business. If Internet users have a negative opinion of you online, they’ll be less inclined to do business with you. with you. It’s also important to have a positive e-reputation because it can help you attract new customers and partners. If people see Your e-reputation is important because it can have an impact on your business. If Internet users have a negative opinion of you online, they’ll be less inclined to do business with you. It’s also important to have a positive e-reputation because it can help you attract new customers and partners. Many people don’t think reputation is important. However, a good reputation helps you in many ways. A bad reputation can make it difficult to find a job and damage relationships with family and friends. Having a reputation can also damage your self-esteem. For therefore, it’s important to have a good reputation so that achieve your goals. Having a good reputation helps you to secure future employment prospects, as most employers look at your track record when when hiring you. Having a good reputation helps to attract potential employers to you when they’re looking for new for new employees. Having a good reputation also means that you’re likely to be paid well for the employment you get. Therefore, maintaining a good reputation is important for your future career prospects. A good reputation also helps you in many other ways when it comes to finding new jobs. It helps you to develop your credentials and experience when applying for to new jobs. It also makes it easier to negotiate and benefits when applying for new jobs. jobs. Having a good reputation can help you save time and time and money when looking for a new job. By therefore, it’s important to have a good reputation when finding new jobs.

Your e-reputation can shape your personality because it’s the opinion people have of you online. If you have a positive e-reputation, people will see you as a trustworthy and expert trustworthy and an expert in your field. If you have a negative negative e-reputation, people will see you as someone to be avoid. Firstly, online reputation can ruin someone’s reputation. someone’s reputation. For example, when a student was accused of cheating in an exam, the accusation ruined his online reputation. From many people around the world saw his name listed on an online an online forum as someone who had cheated on an exam. The student lost the opportunity to continue his studies because of the accusation. He was also unable to obtain his diploma because he he was no longer able to take certain courses that required him to be present for tests. People should be able to have opinions opinions and make mistakes without losing their ability to do good good things because of it. Secondly, others may use your reputation to judge you judge you without even talking to you. In one experiment, researchers showed participants a video of someone making a presentation and presentation and asked them to evaluate that person’s ability to ability. They asked half the participants if they would would speak with the person first before giving their evaluation. The other half saw the same video but were asked if they would evaluate the person before talking to them first. Those who were interviewed first had a much more negative opinion of the person they spoke to than those who rated than those who rated them first. In essence, online reputation can be used as a shortcut to make decisions and discuss decisions and discuss something that others see online but with whom they can’t speak personally. Thirdly, people with negative reputations are more likely to feel depressed and develop mental health mental health problems. Being negatively affected by reputation has been called cyber-bullying or cyber-harassment cyber-harassment by some sources. Cyberbullying occurs occurs when a person uses electronic means to target and attack target and attack another person electronically. The cyber-harassment occurs when one person uses electronic means to electronic means to target and physically attack another person through through e-mails or telephone calls. This form of bullying or harassment can be very traumatic for victims traumatic for victims, leading to depression or mental health mental health problems. It is important that society finds ways to cyberbullying so that everyone has a safe place to go when they when they need it most.

There are several ways to track customer reviews and your e-reputation. You can set up Google alerts for your name and business to be notified as soon as someone is talking about you online. You can also consult regularly check social media sites to see what people are say about you. If you see something negative The customer’s opinion is a key factor in almost every businesses. It’s important to know what your customers want and need so that you can meet their needs. It is why it’s so valuable to know what customers think. You must learn to follow the opinions of your customers in order to increase your profits and improve your reputation business. A good reputation is the cornerstone of any business. Knowing that your customers respect you allows them to easily deal with you. When customers have good opinion of a company, they are more likely to recommend and buy there in the future. Knowing this, he is important for businesses to listen to what their customers want and need. It’s by giving them what they want and meeting their needs that the reputation of a company is developed. Following customer opinions can increase reputation and sales. For example, a company could use reviews from customers on websites like Yelp to find out if its products current ones are good enough for customers to write reviews opinions about them. Businesses should also use social media like Twitter and Facebook to find out what their current customers think of them. By following the opinions of their customers, businesses can discover what is missing from their current products or services and make changes to meet these needs. This will make them more competitive and will improve their reputation, which will lead to higher profits students.

The best way to control your image on social media and protecting your reputation is about being proactive. You should check social media sites regularly to see what people are saying about you. If you see something something negative, you can answer it directly. On e-reputation social networks, users can control their image and e-reputation. On this type of network, users can post content, respond and interact with other users and determine their own reputation. In more of this function, users can also share links and images, leave comments on the content and even more on these platforms. Although these networks concentrate on the social aspect of online interactions, they allow also allows users to share information and connections. Users can use these networks to connect with others in their area of ​​expertise and create a following. However, inappropriate use of these networks can harm an individual’s reputation, career prospects, and relationships. It is therefore important for users to understand how to control their image on social networks and e-reputation to avoid damaging their reputation. One way to control your image on e-reputation social networks is to be transparent with others. This is done by posting truthful and accurate content about yourself. Additionally, you should be honest about your skills and experience in your posts. If people doubt your credibility or honesty, you can simply be transparent with them by letting them know that you are aware of the issue. This will allow you to address the problem quickly so that people stop questioning your credibility or honesty. Even if people question your honesty or credibility, being transparent will help you stay in good standing since people will know what to expect from you online.

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