Romain Rissoan

romain rissoan consultant formateur emarketing

As a bilingual E-marketing Consultant Trainer, Qualiopi English, I have acquired over 10 years’ experience in the field of marketing and e-commerce. I work with a variety of companies to help them develop effective strategies for their online online marketing initiatives. My passion is helping business leaders understand the importance of using online platforms to promote their platforms to promote their products or services. I specialize in researching industry trends, creating customized campaigns campaigns, setting up analytics systems, creating content for engagement engagement and advising on digital marketing best practices. marketing best practices.

As an E-marketing Training Consultant, I’m able to offer comprehensive comprehensive digital marketing training programs, tailored to the needs of every every company, whatever their size or sector of activity. My interactive sessions and workshops help business leaders understand the the subtleties of using the web and e-mail campaigns effectively, as well as and create an effective online presence. In addition to personalized consulting services, I offer webinars and customized seminars designed to introduce business owners to the basics of online marketing, as well as more advanced topics such as search engine optimization search engine optimization (SEO) and pay-per-click (PPC) advertising. As an E-marketing Training Consultant, my commitment is to help you to succeed in the digital space. I’ve witnessed some great successes on the part thanks to my experience and passion for e-marketing. If you’d want to know more about how I can help you succeed in the digital digital space, please don’t hesitate to contact me. The e-marketing training courses I offer as a Consultant Trainer are designed to meet the specific needs of each organization. organization. My aim is to equip my students with the skills they need to necessary to develop and implement successful e-marketing strategies strategies that will improve their bottom line. Thanks to my experience and knowledge in this field, I strive to ensure that every student learns something new and learn something new and beneficial every time they attend one of my one of my courses or workshops.

My E-Marketing Trainer content

E-Marketing in a nutshell

E-marketing is a set of techniques applied to promote products or services via e-commerce websites or through different or through different types of interactive media (e-mail, SMS, CD-ROM, etc.). interactive media (e-mail, SMS, CD-ROMs, etc.), which, via hypertext links hypertext links to the vendor’s web sites. concerned.

Like traditional marketing (i.e. not associated with interactive channels), e-marketing’s sole objective is to maintain maintain contact with the end customer, using the media. A store must attract (recruit) new customers and retain (retain) existing ones. (retain) existing customers. To achieve this, it uses traditional marketing techniques: window displays, brochures delivered in the mailbox, sales brochures, street advertising, etc. street advertising, etc. However, the media are different. In the world of the world, the advertising mechanisms are identical, only the medium is variable: they are electronic and interactive. We no longer We no longer speak of shop windows, flyers, brochures or or street ads, but home pages, emailing, newsletters or promotional banners, newsletters or promotional banners. All these mechanisms are the main components of emarketing. E-marketing is therefore an excellent Web tool for attracting visitors (“traffic” generator) to an online sales site and “convert” them “convert” them (generating sales), generally at a much lower cost than traditional techniques.

E-marketing is one of the ways in which e-commerce merchants to stay in touch with their customers. Whether “massive” (aimed at the entire population) or more targeted (responding to a specific need at a given time and/or a specific purchasing behavior), remarketing can be carried out in a variety of in different, complementary and combined forms:

– direct: the e-tailer sends a message to the e-tailer. direct: the e-tailer sends its message directly to Internet users in the form of promotional emails and/or SMS, the equivalent of the flyer flyer we receive in our mailbox. This message clearly the commercial image that the electronic designer wishes to convey to convey to its Internet customers; with the help of external “relays”: e.g., product catalogs from e-tailers will be relayed on shopping guides, price comparators, search search engines (e.g. Google search), advertising banners advertising banners via partner sites, networks of affiliated networks. The selection of partners must be carefully considered and based on criteria such as consistent objectives (e.g., no need to try to sell no need to try to sell flowers via an auto parts partner) or reputation. parts partner) or reputation. For example, it may be worthwhile for a “small” site to join a site that generates more traffic, to increase its visibility.

E-Marketing Training content

Digital strategy and tactics: FMOT, ZMOT…

Natural search engine optimization (SEO) Google Adwords and keyword purchasing (SEA) What about retargeting, retargeting and remarketing? Take advantage of ad exchanges Designing an effective e-mail or newsletter market, co-registered Promotional tool Key points of E-CRM

Brand acquisition retention matrix

Choose the right online communication medium for your objectives What are the synergies between online and offline actions? Create a precise distribution plan: CPM, caps, rotations, etc. Allocate budgets between channels and calculate the return on investment of their actions

Interactive advertising: Formats, costs and rules for creation of skyscrapers, banners, clickable images, video video, pop-ups

Which formats can be integrated into mobile marketing? Sponsorship and collaboration: developing prescription channels for qualified transportation

Discover how social networks work in BtoB and BtoC

branding Defining and implementing the right media strategy, objectives and content Community investment platform Creating (more?) buzz around your brand Creating a brand, company or product blog Focus on bad buzz What’s the right response to avoid a crisis? and avoid a crisis?

Responsive web design/dynamic services or dedicated website

The website revolution in AMP Adapting to PWAs (Progressive Web Apps)

Ergonomics, design, navigation: ways to improve your website

Powerful CMS Tree structure, title and content Internalize or outsource/when and with whom?

Measure your website’s audience, tracking tools

– Web analytics Measure a website’s advertising potential Understanding for better management: strategy, tactics, KPIs, segmentation

Defining your visibility strategy

Optimizing your site for search engines Discover SEO Create sponsored links – Discover SEA Linking to your site: directories, forums, press releases, etc. Use affiliation, marketplaces and comparators Setting up advertising banners

My E-Marketing Trainer FAQ

There’s no single answer to this question. best way to become an e-marketing manager depends on your experience and qualifications. However, there are are a few key steps you can take to increase your chances of your chances of success in this field. E-marketing managers are responsible for advising companies on marketing strategies using the Internet and other digital networks. They are also responsible for management and motivation of the marketing department to ensure objectives are achieved. The field has recently experienced strong growth, thanks to technological advances that have made it easier to connect with potential customers. However, e-marketing e-marketing managers must be able to adapt to the rapid rapidly evolving technologies and marketing methods. This requires business experience and a good understanding of their of their company’s products and strategy. E-marketers must be creative and understand their audience. understand their audience. They also need to know how to reach different customer demographics. For example, some e-marketers specialize in reaching some e-marketers specialize in reaching a younger audience younger audiences via social media. These managers may create content for platforms like Snapchat or Instagram Stories so that young people see their ads. They can also focus on reaching specific groups of people of people based on their interests or demographics. demographics. Understanding how to effectively reach each group makes it much easier to sell products to online customers. E-marketers need to be good communicators able to adapt quickly to market changes. market changes. They must be able to quickly analyze trends trends and analyze customer data to know which products to products to recommend to customers. They should then be able to inform customers of any potential changes in the market, so they can they can adjust their strategies accordingly. If a new technology such as virtual reality becomes popular e-marketing managers should be able to inform customers of its customers of its benefits, so they can adjust their campaigns campaigns accordingly. Being able to adapt quickly to market market changes is the key to success as an e-marketing e-marketing manager.

The key to effective e-marketing is to measure the results results of your actions. In this way, you can determine which strategies are working and adapt your tactics accordingly. Important indicators to track include site traffic, leads, sales and conversion rates. leads, sales and conversion rates. By tracking these indicators, you can better understand what’s working and what’s not working One way of measuring e-marketing actions is to use surveys. Surveys are effective because they can be used can be used to obtain large quantities of data very quickly. data very quickly. They are also easy to implement and relatively inexpensive. However, they are not very precise and and cannot always accurately reflect consumer sentiment. consumers. Another way of measuring e-marketing actions is to use data analysis. data analysis. Data analysis is a good way to measure e-marketing actions, as it is highly reliable and can show you how your marketing affects your sales performance. performance. It’s also a good way to evaluate the marketing campaigns of your and compare your own results with theirs. However, data analysis requires a great deal of time and resources to implement. The final way to measure e-marketing actions is to search engine marketing (SEM). SEM is an excellent way of measuring e-marketing actions, since it uses keywords and online advertising to drive traffic to your website. to your website. It’s also a good way to evaluate your your competitors’ marketing campaigns and compare your own their results. However, SEM requires time and time and money to implement, so it’s not always practical for small businesses.

There are a number of things you can do to make your to ensure the success of your direct marketing efforts. First of all, make sure you use quality lists that target your ideal customers. Next, develop a compelling offer that will motivate recipients to act. Finally, include a strong call to action in your message so that recipients know what they need to do. do Every company uses direct marketing to promote and sell sell its products or services. Most companies do this through direct mail, telephone calls and e-mail campaigns. e-mail campaigns. Despite this, many companies find it to use direct marketing tactics effectively. This is due to a lack of knowledge about the effectiveness of direct and the inability to create a successful strategy. To help you direct marketing efforts, we’ve provided a list of tips below. a list of tips below. One way to increase the effectiveness of your direct marketing campaigns is to use personalized messages. The personalized direct mail and e-mail campaigns have been more effective than generic campaigns. For example, personalized personalized mailers are more likely to be opened and read read by recipients. They also tend to generate more action than generic mailers sent to the same recipients. Similarly, personalized e-mail campaigns are more likely to generate more likely to generate sales than generic campaigns that send the same message to everyone. Personalized direct is an excellent way of boosting the effectiveness of your and increase the chances of making a sale. Another way to make your campaigns more effective is to targeting recipients based on what they want and need. their needs. Lorsque vous faites cela, vous avez plus de chances d’obtenir des résultats. Par exemple : si vous vendez des leurres de pêche, vous pouvez inclure un leurre de pêche dans votre envoi afin qu’il soit pertinent pour les destinataires qui pêchent dans leur région. Ou, vous pouvez ajouter un coupon pour du matériel de pêche afin que les gens soient incités à ouvrir votre envoi. Quoi qu’il en soit, inclure des informations pertinentes dans vos messages messages will help you get the results you want from your from your campaign.

There are several ways to track the performance of your your e-marketing campaigns. One way is to track using Google Analytics or a similar tool. similar tool. Another way to measure success is to track the leads and sales sales generated by your campaign. Finally, you can also ask your customers how they heard about your to get an idea of the impact of your campaign. One way to measure the effectiveness of your e-marketing campaigns is to use Google Analytics. This free tool lets you easily see how many people are interacting with your ads on different websites. You can also see how many people click on your ads, which gives you an idea of which ads are effective. What’s more, you can configure filters so that only specific websites display your ads. This makes it easy to track individual campaigns and compare results between different campaigns. All these features enable companies to quickly analyze the effectiveness of their e-marketing campaigns. Another way of measuring the performance of e-marketing campaigns is to use a/b testing. This method compares two versions of a web page or advertisement, and measures which obtains more clicks. A/B testing is an excellent way of analyzing the effectiveness of different e-marketing strategies and quickly compare quickly compare the results of different test groups. For example, companies can companies can test different prices for an item on a or different call-to-action buttons on an ad. advertisement. Each version of the web page or advertisement can have one control group and at least two other test groups, depending on the depending on the number of groups in the test. A/B testing is a a great way to quickly gather data and make informed decisions about your e-marketing campaigns. The return on investment (ROI) of e-marketing campaigns can be easily easily determined with the right analysis techniques. The is to track the amount of money each ad makes per click or conversion. per click or conversion. Companies need need to know exactly how much they’re spending on each to know how much money each ad campaign is bringing in. campaign. Knowing this number will enable them to easily calculate the investment required for each advertising so they can easily determine their return on investment. investment.

There’s no single answer to this question. marketing depends on your business and your objectives. your business and your objectives. However, there are a few key steps steps you can take to ensure your e-marketing efforts are successful. successful. First, make sure you understand your target market. Next, craft a message that resonates with your audience audience and offers them something they want or need. Finally, make sure you track the results of your e-marketing so you can adjust your tactics if necessary. E-marketing is the marketing of goods and services via the Internet. It involves the creation and implementation of strategies companies to market their products and services to services to Internet users. E-marketing is a fast-growing business due to the popularity of Internet technology. technology. However, there’s still a lot of confusion about what it is what it is, how it works and why it’s successful. At therefore, it’s important for companies to understand what what e-marketing is, how it works and how to do it do it properly. E-marketing requires a great deal of research and preparation. Before launching an e-marketing campaign, companies must first companies must first define the target audience for their product or service. Designing an e-marketing campaign requires creating a unique unique message for each audience. Companies must also define their objectives, including the number of potential customers they wish to reach. To be successful, e-marketing requires building relationships with audiences that go beyond the the buyer/seller relationship. Proper planning and research goes a long way towards ensuring the success of e-marketing. marketing. Anyone can create an e-marketing campaign. Anyone with access to the Internet can create an e-marketing campaign. This makes it easy for anyone to get started in e-marketing even if they lack training and experience. experience. The ease of creating a mailing list and and use social media makes it easy to do your own e-marketing marketing yourself. Anyone can easily create a mailing list create a mailing list, set up a website and start advertising start advertising their products or services. Anyone with Internet access can create a mailing list and start advertising advertising their products or services online. This makes it easy for anyone to get started in e-marketing, even if they lack even if they lack the appropriate training and experience.

There are a wide variety of electronic marketing you can use to reach your target market. market. Some of the most common e-marketing methods, include e-mail, social media, pay-per-click advertising pay-per-click advertising and search engine optimization. E-marketing is an excellent way for companies to companies to provide personalized products and services to their customers. Providing information online enables companies to companies to respond quickly to their customers’ needs and solve any solve any problems immediately. This enables companies to to provide the best possible service to their customers, which higher profits for the company. By providing superior customer service, e-marketers are also more also more likely to win repeat customers. By repeating what successful companies do well, it enables become even more successful than they already are. they already are. E-marketing offers customers the opportunity to choose how they pay for products and services. This makes it much easier for companies to provide better customer service customer service when they can deliver it instantly to any any place at any time of day. It also enables companies to easily collect their customers’ preferred payment methods, such as credit cards or bank accounts. credit cards or bank accounts. This enables companies to remain competitive and relevant in their their sector by responding easily to customer requests. E-marketing is an excellent way for companies to companies to gather feedback from their customers and make changes based on this feedback. They use this data to improve their products and services services and attract new customers. Feedback is extremely valuable when you’re making changes, as they ensure that ensure that changes are appropriate and effective. effective. Companies should use this feedback to improve their products and services to remain competitive in their sector.

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