As a bilingual English-speaking Qualiopi Digital Manager Training Consultant, my main role is to advise and guide organizations on how to maximize maximize the use of digital technologies. I work closely with business leaders to develop strategies for leveraging strategies for leveraging technology to improve operational efficiency productivity and increase revenues. revenues. My expertise covers areas such as web development, software engineering, network maintenance, database management database management, etc. I also have solid project management experience, which has enabled me to complete projects on time and on budget. on time and on budget. As a Digital Manager Training Consultant, my aim is to help organisations organizations make the most of their digital investments. I provide training on the latest industry trends and technologies, so that to keep employees up to date with current practices. I also offer training courses on specific digital tools, such as web development frameworks, software engineering languages and database management for water supply systems.As Digital Manager, I’m responsible for developing and implementing strategies to maximize the use of digital technologies. technologies. This includes overseeing projects from start to finish and ensuring that all objectives are met on time and on budget. on time and on budget. My project management experience enables me to effectively coordinate the activities of several stakeholders and ensure that ensure that all tasks are completed successfully. In addition, I am identify potential risks and develop strategies to mitigate them. mitigate them. I also have extensive experience in the development of digital marketing campaigns, which can help organizations increase increase their online presence and reach more customers.
My digital Responsible Trainer content
Digital manager in two words
Affiliated with the marketing and communications department, the digital marketing manager is responsible for promoting and selling a service or product on the web. With smartphones and others touch tablets, mobile support is increasingly in demand. Achieving its qualitative and quantitative objectives (visibility of the company, increase in online sales and traffic) passes by establishing a well-developed strategy. Deadlines being to be respected, the digital marketing manager must be responsive and organized. If the traditional marketing manager uses traditional techniques for its promotional campaigns, its digital counterpart works using more recent tools: social networks (like the Community Manager), tracking, affiliation, display, paid and natural referencing… The work of the digital marketing manager also concerns the carrying out quantitative studies to limit risks commercial. To do this, he must define the positioning of the company on the market as well as its digital identity. He is constantly in contact with the IT team, general management as well as salespeople. It may also be necessary to put on set up a web marketing team to fulfill its mission.
A certain number of skills are necessary for the profession of digital marketing manager. Firstly, his knowledge must be excellent for everything related to the digital world and to marketing. People who are good with numbers do well generally better. In addition to these qualities, a good digital manager marketing must have a sense of observation and listening and analysis in order to best manage your team sometimes composed strategic collaborators such as a web marketer. He must also be creative, innovative and far-sighted. The ability to convince as well as the ability to manage and lead a team are essential qualities, particularly in the position of Manager SEO.
Digital Responsible Training Content
Digital transformation: what are we talking about? Have a clear vision of digital-related transformations in the company. Invest in new organizational approaches: horizontality, agility, project plans and silos…Identify the challenges and risks of digital businesses. Identify the new behaviors of “digital natives”. Absorb new customer relationship expectations: personalization, omnichannel and fluidity of experiences. Integrate new managerial practices: collective reflection, collaboration, autonomy…
Assess your team’s level of digital maturity. team. Define priority digital issues according to context. Rethink your role as “intrapreneur” as a manager.Impart a digital culture to your team. and the digital ethics of juniors. Support employees in developing their digital digital skills. Rely on your personal preferences to encourage the adoption of new technologies. Use digital solutions to manage and encourage their adoption adoption: live meetings, quick meetings, etc.
Help your team understand permanent. Create rules of practice, safety regulations and rights shared by all.Foster a culture of innovation, networking and collaboration. Build an agile, multi-device information system. Assume the role of coach-manager. Prioritize results over resources. Use co-development to improve team performance. performance.
Analyze trends in a changing economy Understand the disruptions brought about by digital technologyIdentify the impact of sustainable development and CSR on digital digital transformation Clarify the role of digital technologies: mobile, social media, analytics, cloud computing, connected objects, etc. Dematerialize processes and services Move from reporting analysis to predictive analysis (KPIs, indicators, TdB, ROI…)
The fundamentals of digital project management Agile methodsDigital transformation risk analysis Deploying a customer-focused digital platform
Identify the key stages of a digital strategy, the approach and levers Involve consumers and customers in the company: offer co-construction, brand co-communication, co-innovation, social mediaAssess your company’s level of maturity with regard to digital transformation: tools and processes Rethink your business Model in the digital age
New customer behaviors: click-and-collect, web-to-store, etc. Customer experience – new buying paths and contact pointsDigital marketing and omnichannel marketing (acquisition/recruitment – conversion – loyalty) conversion – loyalty) The role of CRM – function, objectives and available solutions new forms of relationship marketing: customer support, sales automation automation, trigger marketing… The role of marketing analysis: understanding, tracking customers and big data Towards the convergence of marketing, sales, customer relations and CIO Focus on new approaches to the sales function
The central role of the IT department in the digitization digitalization The principle of IS urbanization; technical fundamentalsDigitizing the workplace: the digital workplace and the employee Security in a digital enterprise (risk and analysis study) Adapting the Information System to digital challenges (BYOD, Shadow IT IT, open data, etc.) Defining a mobile strategy Integrating Cloud and SaaS solutions Business Analytics and Optimization (BAO) technologies
Integrate the evolution and emergence of new professions Chief Digital Officer, Chief Data Officer, Data Protection Officer, Data Scientist… Identify and develop employees’ digital skillsDevelop a digital culture and employer brand (clarify the role of support functions: HR, Communications, etc.)
My FAQ as a Digital Manager Trainer
I started out as a web designer and developer, and eventually moved into digital management. I believe that my experience in design and development has given me a good a good basis for understanding how digital products are created are created, which is essential for managing them effectively. One way to become a digital manager is to have experience with online marketing. This experience can include working as a customer service representative, software engineer engineer or marketing agent. These positions provide first-hand knowledge of online marketing tactics and strategies. marketing tactics and strategies. What’s more, they allow you to learn more about your field your field and broaden your career options. Knowing how to use computers and the Internet is not enough if you want to be a digital manager. Another way to become a digital manager is to have knowledge of knowledge of sales and statistics. Some companies candidates with a background in business, accounting or finance. or finance. Knowing how to make calculations and analyze data are essential skills for a digital manager. This knowledge facilitates strategic decision-making regarding digital advertising campaigns. What’s more, it helps you determine which platforms work best and why. If you understand your numbers, you can make intelligent decisions that lead to better results Since digital managers oversee online advertising campaigns online advertising campaigns, candidates must possess creative creative abilities. This means being able to think outside the box when it comes advertising solutions. They must also be good problem-solvers, because they have to solve all the problems problems that arise during an advertising campaign. The candidates with creative skills are adept at thinking up new advertising new advertising concepts and solutions. They are also adept at to find new ways to promote brands using social media platforms social media platforms like Facebook and Twitter.