Romain Rissoan

romain rissoan consultant formateur community management

Community management training consultant, bilingual Qualiopi English. I train and advise future or current community managers in Lyon, Paris and Marseille as an expert in Social Media Management. I work for SMEs and major groups as an expert speaker on community management. I have a blog (www.thecommunityblog.com) for those who more information on the subject, and I regularly organize conferences and conferences and workshops in France on topics such as audience engagement, content creation, influencer marketing storytelling, etc.

. My main assets are my strong experience in community management and my knowledge of social media tools. I’m also very creative when it comes to creating engaging campaigns that build relationships relationships between brands and their target audiences. It’s my passion for that sets me apart from other consultants: I love helping companies create real connections with their customers through strong stories around their products or services. As a Community Management Training Consultant, I believe in an authentic approach authentic approach to social media marketing that focuses on organic growth rather than on building a generic network of followers. My goal is to help companies build meaningful relationships with their their customers to increase sales and loyalty over the long term. I constantly adapt my strategies to the latest trends in digital marketing while keeping an eye on emerging technologies such as AI and blockchain. blockchain. I believe that staying informed and up-to-date is essential for any community manager. Overall, I’m passionate about helping companies achieve their achieve their goals through creative digital marketing strategies strategies that get results. My mission is to help build strong relationships strong relationships between brands and their customers, enabling them to create communities of loyal customers who will become ambassadors for their brand ambassadors. In this way, I hope to have a positive impact on the companies I work with. Thanks to my knowledge and experience, I’m proud to be part of the proud to be part of the community management revolution.

My content as a community management trainer

community management in two wordss

Community management is a set of online actions that promote and display a structure or personality on a social network. It involves animating and engaging a community around the communication that is embedded by this structure.

It can be a brand, a company, an association, a personality, etc. The community is thus represented by the followers on the various social networks on which the company is present.

Numerous tasks, most of which involve online communication, specifically aim at seeking visibility, notoriety, and engagement. Knowing how to communicate on social networks is crucial; establishing a social media strategy and possessing strong marketing and communication skills are the key elements.

Definition of the strategy and editorial line

Creation of social networks

Content production

Publication schedule development

Analysis of results

Monitoring and curation

The management of community spaces revolves around three axes:

  1. Monitoring images or comments. Examples of tools: Alerti, Mention, Google Alerts, Netvibes.
  2. Analysis and reporting. Examples of tools: Bit.Iy, Hashtracking, Crowdbooster.
  3. Responding to criticism or praise by communicating. In most cases, community management is organized using an editorial calendar, and some tasks can be managed using management aids.

Community Management Training Content

Discover the evolution of communication styles on the Web.

Identify the main levers of social networks: social networks, blogs, proprietary social networks… Discover collaborative uses. Define community management. Identify the challenges of community management for your company.

Defining the role of the community manager.

Develop internal and external guidelines for the proper use of social networks. Maintain community cohesion. Identify obstacles and opportunities to implement actions on social networks.

Identify the main uses and emerging trends of social networks.

Discover their advantages, objectives, and business applications. Determine which social networks to integrate into your presence strategy.

Identify the challenges of Facebook in terms of corporate communication.

Discover the potential of Facebook and its functioning: publish, like, share… Determine the model: Profile, Group, or Page. Discover the features and impact of Twitter. Vocabulary: followers, hashtags…

Create and customize your pages.

Manage the distribution of your publications. Use advanced features.

Discover the main features, golden rules, and best uses of Twitter.

Learn how a tweet is made: formatting, symbols, shortcuts… Customize your Twitter profile. Optimize the distribution of your tweets. Explore social media management platforms.

Become visible on LinkedIn: build and manage your network of contacts, create discussion groups.

Share photos and videos: Flickr, Pinterest, Instagram… Share videos: Youtube, Dailymotion, Vimeo… Share a presentation: Slideshare… Use curation tools: Scoop.It.

The job of a Community Manager

The missions of a Community Manager. Define your social media strategy. Establish an editorial plan.

The golden rules for starting a community

– What form should your community take? What form should your community take? What added value for your community? The Communication Charter & Guide to good conduct

My community management trainer FAQ

There are several reasons why you might want to get involved in community management. Perhaps you want to establish a stronger relationship with your customers or increase brand awareness and customer loyalty. Maybe you aim to harness the collective knowledge of your community to enhance your products or services. Or it could be simply to create a more engaged and supportive community. Community management involves overseeing a community or a group of people. The concept of community has become increasingly popular in recent decades. This philosophy has also found its place in the workplace as more companies implement community initiatives to connect with their customers or constituents. Essentially, the idea is to foster a sense of belonging for those working within an organization and encourage interaction among members from different departments. Managing a community is a challenging task with extensive responsibilities. Leading a community requires caring about the opinions and concerns of its members. Moreover, it’s crucial to understand which members should be included and which should not participate. Leaders also need to keep members informed about the latest company changes and relevant industry developments. This helps the community understand the organization’s goals and priorities and assists members in communicating with leaders about the issues that concern them the most. To succeed in community management, employees must strive to understand the community’s needs and problems. For instance, leaders should know if members require assistance with technical issues they might face. Additionally, leaders should take note of what members are saying about the company’s initiatives and policies on social media. This information can help leaders identify potential issues and customer demand before they become widespread problems affecting all stakeholders of the company.

Managing a community is not a one-size-fits-all proposition. The best way to succeed varies depending on your goals, resources, and the nature of your community. However, there are some basic principles that all effective community managers should follow: 1. Be responsive. Ensure you respond promptly to questions, concerns, and inquiries from members of your community. 2. Be proactive. Don’t wait for issues to arise—address them before they become a problem. 3. Be consistent. Maintain a consistent presence and tone across all your channels. 4. Be transparent. Share information openly and honestly with members of your community. 5. Be respectful. As an individual or organization, you need to find ways to manage your relationships with other people or your organization’s relationships with other organizations. Most people find it difficult to manage others’ behavior. However, you can easily do so by following a few simple steps. When managing others, you must show attention, compassion, and leadership. You must also take steps to prevent conflicts from escalating and to resolve any issues that arise. Essentially, you need to demonstrate the qualities of a positive leader. Firstly, community management allows you to build customer loyalty. People buy products or services from other organizations because they trust them, not because they like them. Therefore, you must always remain transparent and trustworthy to earn and retain customers’ trust. You can achieve this through regular community updates and social media posts. Additionally, you should promptly address any customer concerns you hear about regarding your products or services. This will help you establish lasting relationships with your customers.

Community management is essential for any organization seeking to establish and maintain a strong relationship with its customers or members. By engaging with your community, you can create a two-way dialogue that not only helps you better understand the needs and concerns of your constituents but also fosters a greater sense of belonging and investment in your organization. The gaming industry is constantly evolving, offering a wide array of choices for players worldwide. Games are created by dedicated teams of professionals and marketed to the public through social media channels like Facebook and Twitter. Gaming companies need to be aware of the social media environment they have created for their games. They are responsible for managing interactions between players and game developers. Failing to do so can lead to tensions and disruptions within the community, which is detrimental to everyone involved. Community management is crucial to ensuring players have a positive, safe, and rewarding gaming experience with the games and game developers. Well-managed communities prevent issues such as harassment, trolling, fanaticism, and cheating. Game developers who effectively manage their communities understand that loyal players are hard to come by and are valuable to any business. Hence, they invest time and resources in initiatives to attract new players. Unmanaged interactions can turn potential customers into frustrated consumers and critics attacking a company’s products or business practices.

The cost of community management services varies depending on the size and complexity of your project. Generally, community management missions start at $5,000 and can go up to $20,000 or more. Please contact us for a free consultation to get an estimate for your specific needs. A community is a group of individuals who share common interests or values. There are numerous websites and applications that host communities, including Facebook, YouTube, Instagram, and Reddit. A proficient community manager oversees interactions between community members and the organizations or individuals who create or maintain these communities. Managing a community is a challenging task that requires careful thought and consideration. The role of a community manager involves assisting website or application users with their queries and issues. Community members are willing to help each other; they are not troublemakers. Identifying this can be challenging as most people have questions at some point in their lives. A good community manager understands how to empathize with their audience and assist them without belittling them. Additionally, a good community manager must show empathy towards the staff members of the website or application they plan to manage. They need to understand the staff’s needs when managing a community. A proficient community manager should comprehend their audience, their problems, and their needs. When devising a community management plan, a good starting point is conducting surveys, focus groups, user testing, and interviews with members of the target audience. This information helps in understanding your target audience and the issues they face. Only after understanding your target audience should you begin creating content for your community. You should also consider creating content for both your target audience and your staff members – this will teach your listeners how to better manage their issues themselves..

Reporting is essential in community management because it allows you to track your progress and measure your success against your goals. Without reports, it would be difficult to know if your community management efforts are yielding results. Furthermore, reports can help you identify areas where you need to improve or make changes. As a community manager, keeping your clients informed about the progress of your project is crucial. Your regular updates ensure that your clients remain satisfied with your work and foster the growth of your organization. Additionally, gathering feedback from the community ensures that you are constantly enhancing your services. Finally, a positive environment encourages everyone to report issues and assist in resolving them. Any good community manager regularly reports progress to their clients. You should let your clients know how their feedback has helped you improve your services. This way, they will know that they are making a positive contribution to your organization’s growth. Moreover, it helps you build a base of loyal advocates who will spread the word about your work to other communities. Additionally, sharing progress with the community prevents anxiety and frustration among community members during the implementation of their suggestions. Effective community managers gather community feedback and use it to enhance their services. The best way to achieve this is by implementing every suggestion you receive. This approach allows you to quickly identify suggestions that work best and those that require more effort. You can also conduct weekly meetings with community members to provide everyone with an opportunity to voice their concerns and suggestions. This way, everyone gets involved in the process and ensures that all concerns are addressed before new updates are released.

There are several ways to bridge the gap between community management and business. One of them is ensuring that your community management goals align with your business objectives. Another way is to integrate community management into your overall marketing strategy. You can also ensure that you have the right tools and resources to support your community management efforts. Many community managers focus solely on the social aspect of their work without considering the business aspects. This can lead to ineffective interactions between the two groups. Both community management and businesses require effective relationships with their communities. Both are also heavily influenced by how they address customer issues and concerns. By maintaining a healthy balance, businesses gain loyal customers while maintaining a positive social image. Community management and businesses both require effective relationships with their communities. Both groups work together to ensure that customers have a positive experience while interacting with the company. This ensures that customers will continue to frequent the company despite minor setbacks, thereby increasing revenue. Additionally, it ensures that employees feel comfortable seeking help from management when working with customers. Essentially, a positive relationship between management and the community keeps customers satisfied and promotes growth. Companies must actively participate in community events and initiatives to create goodwill. This builds lasting relationships with customers and strengthens goodwill among community members. It also creates an environment where employees can learn more about your community and ask questions when dealing with customers. It shows that your company cares about its community and is willing to invest time in it. Moreover, it demonstrates that your company values its customers enough to treat them well. This helps to build trust between your company and your community.

 
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